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360-degree iOS  RETARGETING

iIncrease your reach on iOS to scale your retargeting campaign  

SPEAK WITH AN EXPERT
Pixel art-360 RTG

360-degree iOS  RETARGETING

iIncrease your reach on iOS to scale your retargeting campaign  

Pixel art-360 RTG
SPEAK WITH AN EXPERT
 

Ios RETARGETING IS BACK 
in 2024

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Growing OPT-IN RATES

The average opt-in rate is 32% in 2024. Gaming apps average 39%.*

Expand your audience for retargeting campaigns.

*Adjust's mobile trends in 2024

Funnel-Increase Revenue

High-Value iOS Users

iOS users generate 41% of total revenue and ARPDAU is 65% higher on iOS vs Android.

Capitalize on higher spending from iOS users.

Adikteev and MMP data, 2024

360-degree iOS RETARGETING

Reach more users while staying compliant

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DETERMINISTIC IDFA 

  • Users opt-in directly
  • IDFA (Identifier for Advertisers) is available in MMP postbacks like a normal retargeting campaign 

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DETERMINISTIC IDFV

  • Users opt-in from another app in your portfolio
  • Match IDFV (Identifier for Vendors) to available IDFAs

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PROBABILISTIC 

  • IDFA is unavailable in MMP postbacks
  • Use probabilistic techniques to match relevant parameters to an IDFA to find app users 

REACH MORE USERS THROUGH COMPLIANCE  

Implement consent banners when users opt out from ATT Prompts
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Apple's ATT prompt 

Ensures users can opt-in with the Apple pop-up

Covers only IDFA
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consent banners 

Required by privacy laws (GDPR, CCPA)

Specifies the targeting purpose, ensuring that user consent is informed and given freely.

have a question? 

speak with an expert
  

360-DEGREE CAMPAIGNS WITH CLIENTS 

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Nanobit x Adikteev: What's the secret to posotive ROAS on iOS campaigns?
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