Gonna agree to disagree on this one, @JohnMu. Passing of link equity (PageRank) via internal links is still very much a valid concept. Even if "link juice" is a misnomer, let's not throw out the baby with the bath water here.https://twitter.com/JohnMu/status/1288482499086241793 …
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I was just seeing what you’d say
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Can't wait for someone to take this tweet and publish an article: "Links are not important for SEO, says Google"
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It may not be THE most important, but it's definitely ONE OF the most important factors. Otherwise, how would mediocre websites "beat" websites with better UX design, better content, and better structure?
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