Laura Cortada Lluelles

Does your brand align with your customers' perceptions of you? Our brand discovery workshops guide you to establish a clear brand that you can easily communicate to your stakeholders. By delivering straightforward activities that unlock your brand heart, we support organisations of all sizes to differentiate themselves from their competitors. Find out more here ⬇ https://lnkd.in/eXjEc7VE

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Direct mail is a pillar of thousands of brands’ marketing strategies. The Joint Industry Currency for Mail (JICMAIL) is the trusted non-profit organisation providing gold standard audience measurement data that enables brands to evaluate and improve their campaigns. Ian Gibbs of JICMAIL offers a run-down of this invaluable service and the insights it offers over on our reference hub 👇 #directmail #audiencemeasurement #mail #campaignmeasurement #roi #customerengagement #datameasurement

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“In another economically challenging year, a people-centred focus must be a priority for brand strategy and business growth,” Dentsu UK & Ireland CEO, Angela Tangas said. Seems I'm not alone in my thinking that we need to put people right at the heart of our business growth strategies... You can read more here: https://lnkd.in/e22FWVjr I was all over this - was completely in line with my thinking and values. The importance of authenticity, social equality and the need for purpose at least alongside profit - maybe I was born too soon?! #genz #humancentricmarketing #peoplefirst #marketing #purpose #brand #brandstrategy #marketingstrategy #socialequality

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The latest IPA Bellwether Report has been released 💡 and Francesca Elliott, UK Executive Director, Brand Experiences, shares why it’s not surprising that events comes out as the category with the most growth in this piece by LBBonline - Little Black Book ⬇️ #ThursdayThoughts #EventsIndustry #ExperientialMarketing

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The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Read more👇 https://lnkd.in/dBEUnrwC #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Heineken's "Pub Museums": A Case Study in Creative and Experiential Marketing The HEINEKEN Company has launched a campaign in Ireland called 'Pub Museums' to showcase the value and importance of Irish pubs. The campaign, created by ad agencies LePub and Publicis Dublin, launched in April 2024. Each participating pub has been transformed into a virtual museum, featuring historical artifacts, audio guides, and souvenirs. Visitors can scan a QR code to discover pub history through augmented reality. The campaign uses indoor navigation, geolocation, and photogrammetry to create an immersive experience. The campaign aims to safeguard pubs for generations to come. Gaining recognition as an official museum would provide pubs with opportunities and resources usually reserved for other cultural landmarks. Heineken® is exploring how these pubs can apply for official museum accreditation via a national accreditation program. Heineken's "Pub Museums" campaign in Ireland is a masterclass in blending heritage preservation with cutting-edge technology to create a truly immersive brand experience. 📌 Here's what makes it tick: Unique Selling Proposition (USP): Transform traditional pubs into virtual museums, highlighting their cultural significance. Engaging User Experience (UX): Leverages AR technology for a seamless exploration of historical artifacts via smartphones. Interactive Storytelling: Pubs become living museums with 3D object recognition and audio guides. Sustainability Focus: Aims to secure official museum status for pubs, ensuring their survival for future generations. 📌 Marketers can be inspired by: Emotional Connection: The campaign taps into love for Irish pubs and their rich history, fostering brand loyalty for Heineken. Innovative Technology: AR creates a unique and engaging way to learn about the pubs, driving user interest. Tangible Impact: The campaign goes beyond brand promotion, aiming to preserve cultural heritage. Heineken's "Pub Museums" is more than just an ad campaign - it's a blueprint for innovative marketing that marries marrying technology with storytelling and social responsibility. #Heineken #PubMuseums #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #krakowsocialmediamarketing #socialmediamarketingpoland #dublinsocialmediamarketing #marketinginspiration #connections #community #letsconnect  #ARmarketing #experientialmarketing #culturalheritage

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The Story Behind B5 Systems. Dive into the captivating narrative that shaped a brand's journey. From humble beginnings to remarkable achievements, a DNA tells it all.

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With people spending 70%* of their time outside, how could out-of-home advertising not be a powerful tool?   Discover the secrets of impactful OOH advertising as Katie Docherty explores standout campaigns. Learn how brands are breaking the mould and grabbing attention in a crowded market.   Don't miss out on these insights into successful OOH Strategies.   #OOHAdvertising #BrandStrategy #Marketing #BrandAwareness *https://lnkd.in/dXy4-RK

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We don't just listen, we ANALYSE. Our deep dive into your channels, messaging, and brand perception uncovers hidden opportunities and areas for improvement. Get data-driven insights to transform your communication. Call Alison today on 0407 079 552 to arrange a FREE 15 minute communications audit on your business or book online: https://lnkd.in/gm9i6j8J  . . . . #sutherlandshire #sutherlandshirebusiness #sutherlandshiresmallbusiness #cronullabusiness #businessgrowth #communicationaudit #brandstrategy #customerengagement #marketingstrategy #businessconsulting #branding #smallbusinesssupport #australianbusiness #localbusiness #businessstrategy #businessconsulting #branddevelopment #customerexperience #effectivecommunication #proactivemarketing #digitalmarketing #smallbizowner #communicationstrategy #marketingresults #communicationexperts #getresults #sydneysmallbusiness #communicationaudit #marketingstrategy #datadriven

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That's a wrap on Advertising Week Europe! Our Associate Director of Creative Strategy Tim Hyland, along with creators Mesha Moinirad, Callum Ryan, and Zara McDermott dove into the power of authentic collaboration within brand partnerships at TellyCast - the content industry news podcast's Brand Funded Entertainment Summit. 💡⚡️ Sharing a few key insights from the session below: ⚡Focus on dissecting your brand's DNA and finding creators with that same DNA. This removes doubt around authenticity, making the relationship between the creator and brand symbiotic.  ⚡Creators working with brands should be a collaborative effort. While it's important to make sure creators hit all points in the brief, it's also pivotal to ensure it aligns with the creator's values and audience. ⚡Bring creators in from the start. This ensures the brief is understood early on in the process, making the execution stage seamless #Whalar #CreatorEconomy #AWEurope2024

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📆 Join us on 13 June 2024 for the #Storytelling Conference in London to discover tricks from PR professionals, #film makers, influencers,#journalists as well as marketing and insight professionals from leading brands including: Sky - Boots UK - The Telegraph - Just Eat Takeaway.com - B&Q Don’t miss out on the opportunity to get #inspired with new ideas 💭 on capturing and sharing insight-led stories. 👉 https://lnkd.in/dnAnM3Hi   Highlights include 📚 🔹 The Art of Storytelling: Ed Nash Kate Benson Sky The term storytelling brings to mind a mythical skill, possessed only by those with an incredible charisma and decades of experience. 💡 The truth is everyone can be a brilliant storyteller if they know the golden rules. In this interactive session, you gain tips on how to up your storytelling game as well as everything from preparing through to presenting.   🔹 Beyond words: the power of metaphor: moving from good intentions to real impact Alice Salisbury | InklingCC Harry Steer | Chivas Brothers When faced with complex ideas, the human mind seeks familiarity and relatability. Learn how #metaphors serve as a powerful tool in simplifying intricate concepts as well as examining how this approach has enabled Chivas Bros' insight team to challenge embedded assumptions in an intuitive and non-confrontational manner.   🔹 Using neuroscience to optimise audience engagement with audio advertising Andy Myers | Walnut Unlimited Ailsa Mackenzie | Global Global Radio and Walnut Unlimited conducted a neuroscience-based study examining how contextual radio content and active vs passive listening influence audience attention and engagement with radio advertising. The study revealed nuances in how people react to different content types and the importance of conscious attention in shaping preferences. Hear key findings on selecting the right audio storytelling style, and delivery for maximum #audienceengagement.   Book your ticket now: 👉 https://lnkd.in/dnAnM3Hi

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↘ Download useful strategy templates in our latest Frostbite! ✍ Discover powerful frameworks designed to elevate your brand journey. From mapping your brand's evolution to igniting its purpose-driven destiny, these downloadable templates will help you deliver clarity and confidence internally. Click the link below and download a template to start your journey towards brand excellence! 🔗 https://lnkd.in/et6timsU #BrandStrategy #DownloadNow #Branding

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How do you make your advertising more trusted and effective?   We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa   With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar   Do get in touch to discuss a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk

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In today's highly commoditised world, the only way to truly differentiate your brand is through a well-defined and deeply understood culture. Brands must invest in cultivating and supporting this culture internally to create exceptional brand experiences for both employees and customers alike. Helping brands to distil their unique essence and then translate that into a meaningful promise is what we do. #wavelength #culture #livedexperince #greatbrands #promisekept #distil #brandessence

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"Loneliness is one of the most pressing health threats of our time and yet we’re not talking about it." Our creative director Ben Clare spoke to LBBonline - Little Black Book about how our Social60 campaign with Wayside Chapel is using social media to make us less lonely, and the unique challenges that came with such an approach. Read the full story here: https://lnkd.in/guBeZBD4

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