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This badge was issued to Laura Cortada on 15 Dec 2022.

Data & Marketing Analytics Additional Details

Data & Marketing Analytics

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Data & Marketing Analytics course. This course covered how to use analytics to improve marketing effectiveness and maximise ROMI (Return on Marketing Investment). The course focused on the practical application of KPIs, metrics and analytics tools and techniques to understand both historical and current performance, as well as how to predict future outcomes.

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Standards

CIM Training Courses
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.