🎧 Second episode of the pod is out now, with extra special guest Tina Shaw (Activision)! She shares her expertise on crafting memorable creative campaigns, including Activision's Call of Duty: Warzone Mobile. Join host Mariam Ahmad and Tina as they dive into winning UA strategies across different markets like the US and Malaysia, compare mobile VS console creatives, and how cutting-edge technology like motion capture is shaping the future of mobile game campaigns. Listen now 👇 https://lnkd.in/ehZhe-5V #gamesforum #mobilizeandmonetize #activision #callofduty #creativemarketing #mobilemarketing #mobilegaming #gamingindustry #technology #podcast #gamingpodcast
Gamesforum
Computer Games
London, UK 3,889 followers
Home of the Gamesforum Online Weekly Webinar
About us
Gamesforum brings together a global community of games industry professionals to discuss key marketing and business challenges facing the games industry today. Our goal is to help help the genius work of games developers reach more players and become even bigger success stories.
- Website
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http://www.globalgamesforum.com
External link for Gamesforum
- Industry
- Computer Games
- Company size
- 2-10 employees
- Headquarters
- London, UK
- Type
- Privately Held
Locations
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Primary
London, UK EC4A 2AB, GB
Employees at Gamesforum
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David Philippson
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Alex Kozachenko
CEO @ HyperBeard | Strategy, Mobile Game Development & Publishing
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Gus Viegas
Marketing & Monetization Leader in Mobile Gaming | + 10 years of User Acquisition, Ad Monetization, Market Research & Growth Strategy for + 50 games…
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Andrei Moroianu
Head of Marketing
Updates
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🎮 Why do mobile games studios use sexist ads? Find out now 👇 https://lnkd.in/ejfweZWz #mobilegames #mobilegaming #mobilemarketing #gamesforum #womeningames #inclusivity #adtech #admonetization #useracquisition
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💡 Have you met our Ad Mon Experts? We're excited to introduce you to the incredible speakers joining us at Gamesforum London 2024! Find out what Božo Janković, Anel Ceman, Piyush Mishra and Or Zilberman are looking forward to most below 👇 🐦 🎟 Don't miss out on Super Early Bird passes 👉 https://lnkd.in/g4sgyBc3 #GamesforumLondon #mobilegaming #mobilemarketing #admonetization #adtech #monetization #gamegrowth #mobilegrowth
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Gamesforum reposted this
There are 3 billion gamers globally and for Gen Alpha, Gen Z and Millennials it is THE number 1 entertainment channel. We’re seeing more attention, engagement & time spent on Roblox & Fortnite than TikTok and YouTube!! Thanks Gamesforum and host Mariam Ahmad for the podcast invite!! I had a great time discussing the growth in mobile gaming and how Livewire is pioneering gaming marketing for brands. 🎮🚀 https://lnkd.in/e-mXNnGy 🎙 #gaming #marketing #adtech #mobile #programmatic
📱 We are thrilled to announce the launch of our new podcast, Mobilize and Monetize! Join Head of Content, Mariam Ahmad, for a bi-weekly deep dive into all things mobile gaming. From Ad Mon and UA strategies, to insider tips from industry leaders, we've got it all covered. In our inaugural episode, we chat with Livewire's Co-founder, Indy Khabra, known for his transformative work with giants like FORTNITE, Activision Blizzard Entertainment, and Candy Crush. Dive into a discussion on pioneering advertising collaborations, seamless ad integration technologies, and tailored strategies for diverse markets. Indy also covers success with big brands, and offers first-hand insights into overcoming industry challenges, future trends in mobile game advertising, and essential tips for developers looking to enhance ad revenues. https://lnkd.in/e-mXNnGy #mobilizeandmonetize #admonetization #useracquisition #mobilegaming #gamingindustry #gamegrowth #adtech #mobilemarketing #gamesforum #podcast
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Gamesforum reposted this
DT’s Shalom Michaeli spoke with Gamesforum ’s Mariam Ahmad about the challenges developers face - and how alternative #AppDistribution can become the future of the direct to consumer ecosystem. #UserAcquisition #UserGrowth #AlternativeGrowth #AppDevelopers
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👾 Michal Prokop Grno from Pixel Federation joined Josh to share his experience settling in as CMO, working with AI on creative, ASO & translation, exploring AI use in data efficiency, and most importantly, a love for Diggy’s Adventure. Read more below 👇 https://lnkd.in/eNY5XPXA #Gamesforum #PixelFederation #mobilegaming #mobilemarketing #AItools #UA #useracquisition #gamegrowth #gamingindustry
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Gamesforum reposted this
Grab your airpods & chill as I wax poetic on creative innovation & campaigns in Mobile Gaming. Special thanks to Podcast host Mariam Ahmad and Gamesforum . #creativemarketing #mobilemarketing #mobilegaming #gamingindustry
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Gamesforum reposted this
Cameron T. (Adikteev ) joined Josh Vowles to discuss churn prediction, strategies for high LTV player retention, cross-platform development, and his love of Hearthstone. 👇 https://lnkd.in/e9MU3hnx #gamesforum #playerretention #useracquisition #admonetization #mobilegaming #gamegrowth
Gamesforum Meets: Cameron Thom, CBDO of Adikteev
globalgamesforum.com
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📱 Bad ads in mobile games: misleading, often sexist, and harmful. What's the point of these 'fail ads', and why have they become synonymous with mobile gaming? Mariam Ahmad explores in our latest feature article 👇 https://lnkd.in/ejfweZWz 🕹 With insights from John Wright, VP of Kwalee #mobilegaming #mobilemarketing #gameadvertising #adtech #admonetization #useracquisition #gamegrowth #technology #womeningames #gamedev #gamingindustry #diversity #inclusivity
Metrics and Insights: Fail Ads in Mobile Games
globalgamesforum.com
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Cameron T. (Adikteev ) joined Josh Vowles to discuss churn prediction, strategies for high LTV player retention, cross-platform development, and his love of Hearthstone. 👇 https://lnkd.in/e9MU3hnx #gamesforum #playerretention #useracquisition #admonetization #mobilegaming #gamegrowth
Gamesforum Meets: Cameron Thom, CBDO of Adikteev
globalgamesforum.com