Collect, clean, and normalize first party data into a single customer database in an ongoing process to ensure the quality of their service.
Manage multiple identity deployments to build better, more complete views of your customers.
Identity and Data Management partners will return first and third party data to further enrich customer profiles.
Unified ID 2.0 (UID2) provides holistic targeting and measurement for an internet that’s becoming more privacy-conscious. Activate data in emerging channels like Clean Rooms, Connected TV (CTV) and Digital out of Home (DOOH), etc.
Identify unknown browsers and enrich profiles with data provided by identity vendor to provide personalized experience.
Fill the gaps left by 3rd party cookies by leveraging cookieless identifiers and hashed PII along with first party data insights from a central source.