Benefits of Tealium’s Cloud Data Warehouse Ecosystem
1
Build the Most Composable, Agile Tech Stack Possible - CDWs are rife with data that can make a huge difference for CX, but typically have real-time and accessibility limitations. Tealium makes your tech stack, including your CDW, more accessible and more real-time.
2
Scale the Value of CDW Investments in AI, Customer 360, Analytics - Get more data to inform analysis of CDW data, and activate the results with a well-integrated, real-time CDP.
3
Align Martech to Enterprise IT Strategy - Harmonize your cloud data warehouse to customer engagement technology and vice versa.
4
Real-time Activation - When all data needs to flow through the CDW first, real-time CX isn’t as rich as it could be, missing opportunities to convert critical moments.
5
Real-time Data Source - Tealium can collect and stream customer engagement data in real-time to CDWs for further analysis and processing.
Benefits of Tealium’s Cloud Data Warehouse Ecosystem
6
Better Manage Privacy and Security - Consented customer profiles from Tealium filter data from being collected or activated when it shouldn’t be.
7
Better Collaboration Across Technical and Business Teams - Get extra flexibility and visibility to align business and technical teams on using data for CX.
8
Save Time Maintaining Integrations - Offload repetitive and time consuming maintenance requirements with 1300+ pre-built integrations.
9
Clean and Standardize Data at Collection, not After - Automate high quality data flows to CDWs to increase operational efficiency and minimize downstream issues.
10
Enable Data Minimization Strategies - Evaluate data as it’s collected in real-time and only pass the data you want to the CDW, not all of it.