Ads that appear on certain sites on the Google Display Network show ad badging icons for "AdChoices" or "Ads by Google" to provide clear choice and information to users about the ads they see. Where required, there is no choice to opt-out of ad badging icons.
"AdChoices" is an industry standard icon that expands when users move their cursor over it. When users click the icon, they go to a page hosted by Google which contains text specified by the IAB, the Ads Settings–where they can control the types of ads (for example, Arts & Entertainment or Travel) they see on the Google Display Network, and to the youronlinechoices page–a guide to online behavioral advertising and online privacy.
The 
What buyers need to know
All text, static image, and third-party ad served ads, will have the new in-ads notice when appearing on publisher pages in the Google Display Network, except for publishers who render their own ads with JS/XML feeds.What publishers need to do
- If you're using Google's iframe ad unit implementation, no action is needed.
- If you've implemented your own ad unit with JS/XML or are using a direct iFrame, AdChoices will not show.
- For video, when the IMA SDK is not used, video players should support rendering the VAST
IconandIconClickFallbackImage, and trigger theIconClickThroughon platforms where clickthrough can be supported (mobile, desktop). This support should be indicated on the request using thewtaparameter.
Any ads shown on the Google Display Network that appear on English and EMEA language publisher pages show the in-ads icon if the publisher is using standard iFrame implementations. All partners who use the standard Google iFrame ad unit implementation serving ads in one of the supported languages start seeing an in-ads icon automatically (translated to the appropriate language).
If you see different versions of icons shown on different sites, you need to implement this change yourself.
Render the AdChoices icon for custom native ad formats
When implementing custom native ads in-app, you are responsible for rendering the AdChoices icon. It is important you take steps to render and set the click listener for the AdChoices icon when rendering the main ad assets.
