SparkToro Blog

Posts by Rand Fishkin:

Data Industry SEO

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.

Rand FishkinBy Rand Fishkin
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in 2021, and behavior almost certainly looks different today thanks to changes from both Google itself and its search consumers. In past reports, I’ve only been able to look at searches for the United States. This time,…
Data Product SEO SparkToro

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

Rand FishkinBy Rand Fishkin
As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows, and provides the frequency (and…
Events Industry Seattle SparkToro

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

Rand FishkinBy Rand Fishkin
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable people were at their most…
Data Product SparkToro

NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent

Rand FishkinBy Rand Fishkin
We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is provided alongside a measure of…
5-Minute Whiteboards SEO

The Google API Leak Should Change How Marketers and Publishers Do SEO

Rand FishkinBy Rand Fishkin
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. Recently, my good friend Wil Reynolds wrote a LinkedIn post questioning…
Data Industry SEO

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

Rand FishkinBy Rand Fishkin
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. On Sunday, May 5th, I received an email from a person…
Marketing Product SparkToro Tactics

Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.

Rand FishkinBy Rand Fishkin
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if that’s all you’re doing with the tool’s output, you’re missing out. Instead of telling you, I’ll show you. Let’s use the example of Klaviyo.com; a company whose marketing automation, email segmentation,…
Marketing Product SparkToro

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Rand FishkinBy Rand Fishkin
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product. And though, for many months, Casey, Amanda, and I feared we might lose key pieces of V1’s functionality, the opposite is…
Analytics Data Industry Marketing Tactics

Where Web Users Spend Time vs. Where Traffic Referrals Originate

Rand FishkinBy Rand Fishkin
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web. Unfortunately, some folks in the social feeds where this research was…

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