SparkToro

There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find unlikely productivity on that 4-hour flight with spotty WiFi, sandwiched between two people. There’s something about being outside of your usual element and in a new place that doesn’t have the same distractions that hinder your creativity. When you can bring your colleagues to that third location for a work retreat, you’re unlocking all kinds of potential. Check out our guide to hosting your next work retreat. It includes: - A sample schedule - Activity suggestions - …and more! https://lnkd.in/gawj6Cb6

Let's transform your marketing strategy with the power of storytelling. At our next SparkToro Office Hours, our friend, marketer, and showrunner Jay Acunzo will share his storytelling frameworks and explain what makes stories truly successful. All tailored specifically for the B2B landscape. Join us live or sign up to receive the recording. https://lnkd.in/gmx9Cr69 #SparkToroHours #marketing #storytelling #b2b

"Wait! How come only 1% of clicks on Google Search go to paid ads?!" That's a frequently asked question we're getting about our recent Zero-Click Search report. Here's the answer: Google said in 2023 that less than 20% of all search results contain even 1 paid ad. So if an ad shows in a search result, the click-through percentage is at least 5%. In our report, we have the 1% number shown because it's indicative of all search results, not just results where a paid ad shows up. Lots more in the report itself. Link below in the comments.

Confused? Skeptical? In utter disbelief that only 1% of clicks go to paid ads?! In this short video, I address the most common questions and issues of confusion we've received about the Zero-Click Search Report we released last night in conjunction with Datos, A Semrush Company 👇

Almost 30% of all clicks go to platforms Google owns. And for every 1,000 searches on Google in the United States, 360 clicks make it to a non-Google-owned, non-Google-ad-paying property. Nearly 2/3rds of all searches stay inside the Google ecosystem after making a query. For marketers, this underscores the importance of zero-click content: getting value from searches that don’t result in a click. Lots more in the full study: https://lnkd.in/gMXYRsQz

There's still time to sign up for tomorrow's SparkToro Office Hours! Michael King and Rand Fishkin will dive into that Google Search leak and how to make it actionable for your marketing. Join the 3,100+ smart marketers who've already saved their seat. 👇 https://lnkd.in/gg-R4Tpb #SparkToroHours #SEO #marketing

Social media sure isn't easy. But the fundamentals are simple. Here's our social media strategy advice in four steps: 1. Go to the social platform where your audience is. Ideally, it's a place where you already enjoy spending time. 2. Consider user intent while you map out your content strategy. Think of how you can align your value with a user’s intent on that specific social platform. 3. Focus on one platform exclusively until you gain traction. Don't spread yourself too thin. 4. Once you gain traction and have a repeatable process for content creation, expand to your next social media platform. Repurpose your greatest hits, and remix them into different formats. Lots more detail on the blog. #socialmedia #socialmediastrategy https://lnkd.in/ds5RdyTA

Google's API leak showed 2,500 pages revealing *exactly* what Google collects and uses in their search rankings. But there's been a lot of troubling responses like: “So, what?” “None of this is surprising; it just confirms what we already knew.” “I’m not doing anything differently based on this.” That’s madness. It’s like handing a group of archaeologists a map to the Lost City of Atlantis and them saying “I’m not changing where I look.” So, next Thursday, June 27, we're hosting a webinar focused on all the things we’ve learned from the leak so far, and what marketers can do next. You'll learn from the people who broke the news of the leak — Michael King and Rand Fishkin. (And Amanda Natividad will be there too to make sure it makes sense for the non-SEOs. 😉 ) Register to join us live or receive the recording. https://lnkd.in/gg-R4Tpb

Google's API leak showed 2,500 pages revealing *exactly* what Google collects and uses in their search rankings. But there's been a lot of troubling responses like: “So, what?” “None of this is surprising; it just confirms what we already knew.” “I’m not doing anything differently based on this.” That’s madness. It’s like handing a group of archaeologists a map to the Lost City of Atlantis and them saying “I’m not changing where I look.” So, next Thursday, June 27, we're hosting a webinar focused on all the things we’ve learned from the leak so far, and what marketers can do next. You'll learn from the people who broke the news of the leak — Michael King and Rand Fishkin. (And Amanda Natividad will be there too to make sure it makes sense for the non-SEOs. 😉 ) Register to join us live or receive the recording. https://lnkd.in/gg-R4Tpb

Storytelling is at the heart of great marketing. I'm really looking forward to the SparkTogether conference that the folks at SparkToro are hosting because it focuses on stories. It’s exactly what I enjoy about our industry. Connecting over stories and learning from each other sounds right up my alley. Tickets are limited, so if this interests you, grab one soon and let me know if you're going! I’d love to see you there 👋 https://lnkd.in/gi4U8Pc3