There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find unlikely productivity on that 4-hour flight with spotty WiFi, sandwiched between two people. There’s something about being outside of your usual element (like your home office or that same conference room)
2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.
By Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in 2021, and behavior almost certainly looks different today thanks to changes from both Google itself and its search consumers. In past reports, I’ve only been able to look at searches for
A One-Size-Fits-All Social Media Strategy
By I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus: 80% of my content was about marketing (with a key focus on content marketing), and 20% was about my interests and life observations. I’d comment on others’ tweets, and I’d obviously
NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience
By As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows,
SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out
By It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable
NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent
By We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is
The Google API Leak Should Change How Marketers and Publishers Do SEO
By Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. Recently, my good friend Wil Reynolds
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
By Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael King, Founder & CEO, iPullRank, and Rand Fishkin, Co-founder & CEO, SparkToro, to learn more. RSVP for the free webinar. On Sunday, May 5th, I received
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
By I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of any year in the past 15. Meanwhile, counterintuitively, there have never been more digital marketing
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
By I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or present at someone’s webinar or conference. I listen to, read, or watch their content. At least one show, a handful of their blog posts, or find and watch a recording of