Retail Media Solutions Overview

Dominate the Digital Shelf with Skai’s Full-Funnel Retail Media Solution

Skai enables both endemic and non-endemic retail media advertisers to effortlessly manage and optimize campaigns across 100+ retailers and marketplaces with AI and data-driven insights. Our unified solution informs ecommerce media strategies from top-of-funnel awareness to bottom-of-funnel conversions, maximizing ROI at every stage of the customer journey.

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Unified Platform for 100+ Retailers

Say goodbye to multiple logins, fragmented workflows, siloed data, and inaccurate attribution with Skai’s unified platform.

Full-Funnel Retail Media Activation

From DSP and Streaming TV to Sponsored Search and more, Skai enables full-funnel activation and optimization of your campaigns.

Digital Shelf Intelligence

Connect non-advertising metrics such as competitive intelligence to your media activation for your most refined optimizations yet.

Take Control of Your Retail Media Program with Skai’s Unique Capabilities

Skai’s machine-learning algorithms and cutting-edge AI streamline campaign creation, identify top-performing elements, automate bidding and budgeting, and drive growth. Free up resources and gain actionable recommendations.

Skai Portfolios & Budget Navigator

Implement daily bid and budget optimizations with powerful algorithms to make data-driven and effective decisions based on your goals.

Search Term Analysis

Automated negative keyword analysis and implementation to quickly identify and exclude inefficient keyword targeting.

AI Dayparting

Translate Amazon’s hourly Stream data into impactful optimizations with automated workflows to efficiently manage intraday bidding.

Skai’s feature flexibility enables your team to leverage tools in a way that best fits the unique needs of your retail media program.

Custom Metrics

Create metrics not provided by publishers that are important to your business. Measure, analyze, and report on Custom Metrics alongside the rest of your advertising insights.

Dashboard Reporting

Start with a template or build a custom layout to visualize trends and measure metrics. Slice and dice results directly in the dashboard or export them to share across your team.

Skai Decision Pro

A centralized reporting and media planning hub that provides visibility across your programs and helps you connect the dots for data-driven decisions.

Link workflows within campaigns and across retail media efforts by taking valuable insights and swiftly implementing data-driven optimizations in a single platform

Advanced Automated Actions

Change settings across your campaigns, ad groups, keywords, and ads according to your parameters. With advanced actions, you can specify multiple conditions all at once.

Dayparting

Surface ads during your peak hours and avoid wasted spend by intentionally populating ads during the most important hours of the day.

Automated Keyword Harvesting

Continuously capture new queries to build upon keyword lists by automating keyword mining workflows based on your desired conditions to maintain optimal reach and performance.

Capture non-advertising signals that can guide optimizations to ensure paid advertising efforts are working alongside other brand initiatives.

Competitive Insights

Extract channel share of voice insights on your brand and competing brands to understand the channel landscape. Capture trends for advertised and non-advertised keywords.

Powerful Integrations

Skai grids bring together digital shelf data and advertising metrics in one platform. Bring in product-level data from Amazon, Walmart, and Criteo or integrate data from other resources.

Multi-Entity Actions

Expand your Automated Action use cases to create connective workflows between digital shelf insights and advertising campaigns to proactively optimize across different entities in Skai.

Skai’s audience capabilities provide you with a holistic perspective of your Amazon audiences alongside your other relevant audiences and opportunities to maximize performance.

Audience Manager

Create, view, and manage your audiences across channels and with a simple, unified user experience while setting your files to sync automatically and enjoy peace of mind that your customer lists and audiences are always up to date.

Creative Center

Creative Center enhances efficiency and campaign effectiveness by consolidating scattered cross-channel creative assets into a single grid where creative briefing, reviews, analysis, and strategizing can take place across multiple publishers.

Audience Creation Workflows

Use Amazon Marketing Cloud (AMC) to create product-based custom-built audiences to refine your targeting and improve precision by leveraging your data to expand your reach.

Plus, All of the Must-Have Essentials for Retail Media Success

Cross-channel signals for comprehensive reporting
Budget pacing & monitoring for proactive management
Bulk actions for faster workflows
Categorical tagging for organization
Categorical tagging for organization
Advanced experimentation for effective measurement
Attribution forecasting for predicted metrics
Rules-based optimization for efficiency
Budget forecasting for strategic planning
AI placement modifiers for intentional targeting

Superior Support Helps You Get the Most from Your Retail Media Program

24/7 Support
Connect to an always-on support team through Skai’s ticketing system.
Client Success
Work with a dedicated account manager on how to best maximize Skai.
Managed Onboarding
Hands-on help in setting up your program in order to maximize Skai.
Transitional Services
Full program management when you need short-term help managing your media.
Skai University
Instructor-led sessions for getting the most out of Skai. Includes certification!
Skai Labs
Our custom dev team creates unique enhancements to tackle your unique needs.

Strategic Partnerships and Data Integrations

Amazon Advertising API

Amazon Attribution API

Amazon Marketing Cloud

Amazon Marketing Stream API

Amazon Selling Partner API

Walmart Advertising API

Instacart Advertising API

Criteo Retail Media API

Criteo Retail Media API

Sam’s Club Advertising API

Kroger Advertising API

Profitero

DataWeave

Salsify

Amazon Brand Analytics

Amazon Selling Partner API

Walmart Retail Link

Instacart Customer

Amazon S3

Google Drive

Google Sheets

Microsoft Excel

FTP

Server

Advertising

Amazon Advertising API

Amazon Attribution API

Amazon Marketing Cloud

Amazon Marketing Stream API

Amazon Selling Partner API

Walmart Advertising API

Instacart Advertising API

Criteo Retail Media API

CitrusAd Advertising API

Sam’s Club Advertising API

Kroger Advertising API

Competitive

Profitero

DataWeave

Salsify

Inventory

Amazon Brand Analytics

Amazon Selling Partner API

Walmart Retail Link

Instacart Customer

First Party

Amazon S3

Google Drive

Google Sheets

Microsoft Excel

FTP

Server

More Than 2000 Brands and Agencies Trust Skai with Their Retail Media Program

“Skai Labs created a unique and innovative automatic bidding process so that we could improve our performance while adhering to our profit targets. We were able to improve our client’s Amazon revenue volume & net profit in a highly competitive category.”

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Jacob Sharman
E-commerce Marketplace Manager
“In H2 2023 we surpassed our optimization limitations by conducting new experiments and achieving positive ROAS, only possible due to the granularity of optimizations and data segmentations provided by Skai.”

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David Pereira
Senior Global Client Manager
“Skai’s insightful search term analysis and keyword harvesting have revolutionized our approach, driving unparalleled savings, time efficiency, and maximizing ROAS with precision.”

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Ariadna Fraxanet
Ariadna Fraxanet
GRetail Media Sr. Campaign Associate
“Partnering with Skai gave us the opportunity to be one of the first adopters with Nectar360. The ability to manage multiple retailers in one platform brings unmatched value to our retail media program, and we look forward to onboarding more retailers soon.”

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Rob Byrne
Digital Analytics, Search & eCommerce Manager

FAQs

Retail media is advertising offered by retailers designed to convert shoppers wherever transactions occur — be it online, in-store, or even across their owned, non-ecommerce domains (such as Amazon Ads inventory on Twitch). It is built on the retailer’s 1st-party commerce data (sometimes called purchase data or purchase signals), which are details about consumer purchases and interests, such as demographics, browsing habits, and product interactions. This audience data has become increasingly vital to marketers as third-party cookies deprecate and walled gardens proliferate, which helps explain why retail media is growing faster than any other type of ad spend to make up one-fifth of worldwide total ad spend, per eMarketer.

Endemic advertisers are companies that use retail media to drive consumers to their products within retailers. 

Non-endemic advertisers don’t sell products via retailers but can still benefit from the rich commerce data to reach their audience. For example, a person searching for swimsuits and beach towels might also search elsewhere for top beach resorts. Hospitality brands and cruise lines could use this data to define messaging, then use sales and impression data from non-endemic campaigns to better inform future targeting.

A retail media solution offers significant benefits by enabling marketers to effectively manage and optimize digital advertising campaigns across multiple retail platforms. This drives media performance and ROI, saves time by streamlining workflows, and reduces errors via intelligent monitoring. While many retail media networks offer native ad-buying platforms, third-party retail media solutions offer capabilities such as advanced optimization, powerful analytics, and automated reporting that go beyond what the native tools offer.

Skai’s award-winning Retail Media solution empowers marketers to plan, execute, and measure digital campaigns that meet consumers when and where they shop. As part of our omnichannel platform, we connect the walled gardens and manage campaigns on 100+ retailers, including Amazon, Walmart, Target, and Instacart, alongside major publishers across paid search, paid social, and apps.

Key differentiators include:

Unified Campaign Management:

Streamlined operations across all digital channels with a single platform that eliminates the need for multiple logins and fragmented workflows.

Full-Funnel Activation:

Optimize every marketing funnel stage, utilizing advanced algorithms for real-time bidding and budget adjustments to maximize ROI.

Advanced AI and Analytics:

Leverage cutting-edge machine learning technology for deep insights and automated decision-making, significantly enhancing campaign performance.

Customizable Solutions:

Tailor Skai’s flexible tools to meet specific business needs and create custom metrics for deeper insight into your campaigns.

Integrated Digital Shelf Intelligence:

Incorporate non-advertising data, such as competitive insights and market trends, into your digital marketing strategies for smarter, data-driven decision-making.

Skai’s retail media solution is built to be customizable, recognizing that each client’s process, approach, and technology ecosystem is unique. With nearly two decades of experience as an award-winning campaign management platform in paid search and social advertising, we’ve encountered a broad spectrum of client needs and scenarios. Our solution is designed to handle almost every retail media use case and is flexible enough to accommodate future requirements as well.

In addition, the Skai Labs custom development team is available to address the unique challenges of our clients’ businesses. From bespoke integrations and automations to custom metrics and features, our nimble seasoned engineers can create specific enhancements to meet your specific needs for Skai. Plus, our technical onboarding team is dedicated to resolving critical integration challenges, ensuring that our clients can seamlessly integrate Skai into their existing frameworks.

Skai’s commitment to privacy and compliance is demonstrated through our advanced Secure Data Architecture (SDA), which is designed to protect customer data and minimize risks associated with data breaches and unauthorized access. Our SDA integrates with over 100 leading ad tech partners, ensuring safe data transfers with robust encryption protocols for data both in transit and at rest. Our SDA is tailored to meet the unique data privacy requirements specific to different industries.

We are certified according to the latest ISO 27001:2013 standards and compliant with SOC 2 Type 2 regulations, underscoring our commitment to industry standards and operational excellence. Our comprehensive approach enables customers to synchronize and manage their data safely across various platforms, including integration with top CRM and data providers. This is facilitated through our Skai Labs and Expert Services, which offer bespoke solutions and process optimizations to enhance data handling and security measures per your operational requirements.

Latest Content and Thought Leadership from Skai

State of Retail Media Study

Skai’s annual State of Retail Media Study offers insights into spending, measurement, technology utilization and more.
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Retail Media Thursdays

Join us over a pint as we bring together partners, clients, and industry experts to share insights on the most relevant topics in retail media.
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Skai Research Center

Get a comprehensive analysis of spending patterns, pricing trends and performance across retail media to guide budgets and inform better decisions.
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