"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY
Skai
Software Development
San Francisco, CA 103,000 followers
Media that matters. Marketing that works.
About us
Skai empowers leading brands and agencies around the world to manage enterprise-level, omnichannel digital campaigns across all walled garden media. Backed by nearly two decades of innovation, we support marketers with insights they can use, data they can trust, and impact they can measure on the media that matters. Our marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We work alongside the largest brands and publishers to solve the industry’s biggest challenges. Founded on our core values of innovation, integrity, passion, and humility, we are a global team of professionals passionate about doing good work and doing the right thing. Skai is the combined entity of former companies Kenshoo and Signals Analytics, each with a long history of first-to-market innovation.
- Website
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http://skai.io
External link for Skai
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- digital marketing technology, SEM, search marketing, social media advertising, online advertising, internet advertising technology, social network ads, mobile marketing, display advertising, retail media, market intelligence, consumer intelligence, market insights, data analytics, incrementality testing, and SEM technology
Locations
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Primary
North American HQ 22 4th St. 7th Floor
San Francisco, CA, US
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30 Habarzel street
6th Floor
Tel Aviv, Israel 6971010, IL
Employees at Skai
Updates
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A win for retailers, brands & shoppers! 🎉 Digital tools now connect trade, shopper & brand bucks for targeted in-store ads. Advertima's James Allison and Alison Dunham break it down in this #RetailMediaThursdays episode: https://okt.to/DhfAEt
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Not really ironic: rain on your wedding day ☔ Actually ironic: this organic LinkedIn post about the value of LinkedIn Ads 👀 Here are 5 reasons why you should pay attention, even if you're B2C. Head to our irony-free blog for more: https://okt.to/HePxL4
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It's the end of an ERA... The third-party cookie era! ⛔🍪 BUT here are 3️⃣ key strategies for targeting and bidding that can keep your advertising sweet: 📈 Leverage first-party data 🔗 Utilize walled gardens 🫶 Embrace contextual targeting Find out more: https://okt.to/Ef91mP
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You may recognize this #RetailMediaThursdays guest 👀 In this episode, we sit down with Decentriq's Dan Shering, who happens to be former RVP Sales, EMEA at #Skai (and a previous host of RMT!) A great catch-up with Dan on all things cookieless, cleanrooms, CTV, collaboration, and more! 👇 https://okt.to/HQEjys
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🔍 Struggling to manage Amazon Ads around the clock? MinsterFB | Full Service Amazon Agency | B Corp found the answer! The team used AI Dayparting to automatically adjust bids for peak times, saving time and boosting ROAS by 40%. See how our AI-powered platform can help YOUR Amazon Ads 👉 https://okt.to/7Eot8K
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It's true what they say - Amazon DSP and Sponsored Search are better together! 🤝 Check out how Market Performance Group and Skai helped Manuka Honey increase its Amazon DSP ROAS by 65% by integrating it into the Skai platform alongside their Sponsored Search campaigns👇 https://okt.to/KbduEq Amazon Ads Partners Amazon Ads
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Ready to stand out among the billions of listings available daily across the eBay network? Want to be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale? To enable brands to drive stronger results, Skai is excited to announce our support of eBay Advertising's new General campaign strategy and Priority campaign strategy offerings for Promoted Listing ad types. Boost your product discoverability in the US, UK, and rest of Europe with our best-in-class capabilities: ➡️ Advanced Campaign Management ➡️ Advanced Planning and Optimization ➡️ Advanced Reporting and Analytics ➡️ Expert Services & 24/7 Support Find out more about how our industry-leading advertising platform can ensure you meet your goals: https://okt.to/A4MgzL
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According to EMARKETER's forecasts for H1 2024, US retail media ad spending is on FIRE 🔥 It's projected to be one of the biggest and fastest-growing ad channels in the US through 2028. Here's why: ❤️ Advertisers LOVE it: Retail media is trusted and even after a slight downward revision, advertisers are pouring in money – $54.48 billion in 2024 alone! That's nearly $1 of every $7 spent on US advertising! ✨ Retailers are making it even more attractive: New features and diversification are attracting advertisers. It's not just about on-site ads anymore! 📈 Retail media is taking over: By 2025, it'll surpass linear TV spending, and by 2026, it'll be bigger than ALL traditional media combined! 🔑 Diversification is key: This isn't just about one or two major players anymore. Retailers are offering a wider range of ad options, making it a crucial part of any advertiser's strategy. Get the report: https://okt.to/KQJ36v Go deeper with our exclusive State of Retail Media 2024 report (it's free): https://okt.to/3bmoDw
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Do you need to rethink your approach to in-store retail media? Advertima's Alison Dunham has some words of advice -- and warning. Watch the full #RetailMediaThursdays episode here: https://okt.to/geUc78