Giving agency partners with more access and transparency to Snapchat’s audience in their planning process.
New research from Samba TV reveals how Snapchat drives incremental tune-in and draws in new viewers.
Mixed-Methods MMM leverages diverse digital platforms and datasets, overcoming tracking issues. Bynd Consulting and Snap Inc.'s white paper explores a robust two-stage mixed-methods approach.
Starting today, Snap’s brand safety and suitability measurement solution jointly developed with IAS is available globally in over 90 languages.
New research from Samba TV and Kantar shows how Snapchat encourages people to get out and see movies the way it was meant to be seen: in the theater.
Boost ROI with Snapchat using innovative Marketing Mix Modeling (MMM). Leverage privacy-safe data and best practices for superior marketing results.
Snapchat has partnered with Omnicom Media Group and Amplified Intelligence to help uncover the value of attention across various types of inventory on its platform, now inclusive of AR. Read all about our attention journey here!
Learn how augmented reality acts as a catalyst for sustainable change and the consumer insights driving it.
One of the biggest challenges facing marketers is how to split their budget between brand and performance campaigns that drive outcomes.
Explore the latest updates from Snap's ad platform, including redesigned ad formats, new bidding capabilities, and our improved CAPI solution.
Snap and Tealium clients will be able to pass conversion data to Snap in a seamless and privacy-safe way.
Sharing highlights from Snap’s first-ever Direct Response Summits.