Drive Greater Addressability With Curation
Our Curation offering, powered by Equativ Buyer Connect (EBC), our proprietary curation platform, enables buyers and sellers the flexibility, control, and transparency needed to increase efficiency and revenue in a cookieless world.
As a privacy-first addressability solution, curation offers complete data control and security. It also provides the scale and insights needed to effortlessly generate multi-publisher deal IDs and optimize your campaigns to achieve your ROI goals.
Why EBC?
As the market’s most intuitive curation platform, you’ll benefit from:
Creative versatility
Creative versatility Diverse audience targeting across high-quality inventory and impactful creative formats, covering CTV, online video, and display.
Efficient deal management
Ability to build strategic marketplaces built around key strategies like CTV and sustainability, with greater transparency into the supply path.
Future-proofed media buying
Privacy-first solutions like contextual targeting power safe addressability at scale, while our partnerships with leading clean rooms enable secure and seamless activation of first-party audience data.
An agnostic identity approach
Delivering advertising use cases (data onboarding, frequency capping) using alternative IDs across any DSP, facilitating enhanced delivery and measurement of key performance metrics.
Ready to start growing your business?
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