DAA Resources
YourAdChoices Token ID-Based Opt Out/ Revocation Tool
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YourAdChoices Preferences Tool (BETA)
WebChoices & Protect My Choices 2.0
- Protect My Choices Technical Specifications PDF
- AdChoices Signal Specifications PDF
- AdChoices User Preferences API PDF
About Identifiers
We have enabled a free cross-industry resource to help advertisers explain existing and new identifiers to their audiences. This new webpage, AboutIdentifiers.org, describes the benefits of relevant advertising and how consumers can gain transparency and control when available identifiers about them are deployed.
We encourage all of our participants to link to this new resource from any owned or partners/clients-owned privacy policies, ads and apps. It is a comprehensive way to educate consumers about developing, cookie-less advertising measures and to provide them with meaningful control on every device and browser they use.
Use Certified AMIs
If your company offers the marketplace an identity solution across sites, apps, platforms and browsers, then now is the time to achieve DAA certification. Addressable Media Identifiers are a step above other identifiers in the market as they are independently certified to a high privacy standard established by a cross-industry initiative.
If your company offers an identification product for advertising purposes, please get it certified with DAA. Such certifications will ease the privacy due diligence burden of potential product users, primarily brands and publishers.
We are also asking brands and publishers now to include DAA-certified AMIs in their RFPS, policies and contracts. To initiate the AMI certification process, visit: https://digitaladvertisingalliance.org/ami
