Everything you need to know about the world’s evolving digital behaviours in April 2024. Top Stories this quarter include a momentous milestone for internet use, rich insights into social media platform preferences, and the truth about what Gen Z is really doing online.
Read MoreStill seeing media headlines claiming that “social media is dying”? Here’s all the data you need to understand what’s really going on with social media in 2024.
Read MoreThere are now more than 5 billion active social media user identities in the world. But how did we get here, and where is social media most popular today?
Read MoreA closer look at internet adoption around the world in 2024, and a detailed exploration of the primary barriers to connecting the world’s remaining offline populations.
Read MoreA closer look at how much time the world spends using social media in 2024, with detailed stats by country, age, gender, and platform.
Read MoreA closer look at the devices that people around the world use to access the internet, the speed of internet connections, and the quality of internet access in 2024.
Read MoreThe ultimate guide to what people are really doing online in 2024: 500+ charts of global social media stats, internet trends, ecommerce insights, mobile data, and digital marketing benchmarks.
Read MoreEssential data headlines for digital adoption and use in every country in the world at the start of 2024.
Read MoreA comprehensive study of all the latest trends in how the world uses the internet, social media, mobile devices, and ecommerce platforms in October 2023. Includes a big new milestone for Facebook, insights into the growth of various top social platforms, and a deep-dive into social media referrals.
Read MoreA comprehensive study of all the latest trends in how the world uses the internet, social media, mobile devices, and ecommerce platforms in July 2023. Includes a big new milestone for social media use, a deep-dive into online news behaviours, and the rise of OpenAI and Threads.
Read MoreAll the latest data, insights, and trends you need to help you make sense of the global “state of digital” in April 2023, including essential trends in how the world uses the internet, social media, mobile devices, and ecommerce. Also includes a special section on the use of connected tech in the workplace.
Read MoreThe media keeps telling us that social media is “dying”, but something doesn’t add up in their analysis. We explore the facts, and deliver you the truth about what’s really happening in social media.
Read MoreThe media predicted that Elon Musk’s acquisition of Twitter would be the platform’s death knell, but users seem to have other ideas.
Read MoreWe uncover some intriguing changes in reported ad reach figures across Meta’s various platforms, and explore what these changes might mean for marketers everywhere.
Read MoreA closer look at the world’s online video habits, including a closer look at the kinds of content people are watching.
Read MoreData shows that we’re spending more time than ever listening to digital audio. We explore the trends in music streaming, podcasts, ebooks, and social audio.
Read MoreThe Metaverse was one of 2022’s hottest digital topics, but is anyone actually engaging in virtual worlds? We explore the latest data.
Read MoreOnline adults are now more likely to own a “smart wrist” device than they are to own a gaming console. We explore the latest data.
Read MoreA closer look at LinkedIn’s growing advertising audience around the world, with details by country, age, and gender. Also includes the latest data for the platforms’s top companies and accounts.
Read MoreFinancial services represent one of digital's biggest opportunities, but the typical user of connected finance isn’t who you think. We explore the latest data.
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