Ad Feature by No7 Future Renew
Anusha Stewart admits her heart sinks a little every time she looks in the mirror.
'The skin around my neck and jawline sags,' says the 52-year-old from Surrey, 'and I have fine lines around my eyes when I smile.
'But I put it down to getting older – everyone does.'
After being invited to the No7 Garden to meet with the brand's Senior Scientist, Dr Ellie Bradley, however, the food photographer discovered that up to 80 per cent of visible skin damage is actually caused by the sun.
'It really shocked me when I found out the sun did most of the damage,' she says. 'I never thought for a moment it was anything but age.'
But Anusha isn't alone.
Anusha Stewart, Gemma Beetham and Lavinia Burch meet Dr Ellie Bradley in the No7 Garden
The No7 Garden
Gemma Beetham, 45, from Leeds, had also assumed that her age was the reason that fine lines had started to appear around her eyes and why she felt her skin was sagging.
'It's interesting, I didn't know that your skin changes, not necessarily because you're getting older,' she says. 'The percentage of the damage done purely by the sun was amazing! You think "why didn’t I put the cream on?"
'In the past I've had to be careful with SPF on my face. I've got quite sensitive skin and it's prone to breakouts. I've struggled to find an SPF.'
Gemma Beetham, 45, from Leeds, assumed her age was the reason fine lines had started to appear around her eyes and why she felt her skin was sagging
Dr Ellie tells the women about the new No7 Future Renew Defence Shield SPF50
That's where No7’s new Future Renew Defence Shield SPF50 comes in.
The latest addition to the No7 Future Renew range, it has been expertly formulated to guard against the harmful rays that can cause the appearance of fine lines, uneven skin tone and dryness, while being lightweight, fast-absorbing and hydrating.
With an invisible finish that works perfectly under makeup, it's ideal for everyday use, not just when it's a sunny day.
'I use SPF in summer,' says Anusha. 'But Dr Ellie was saying we need to put it on even on days when it's cloudy, because while the sun might not be bright, it's still there and there's still ultraviolet light which causes fine lines and ageing.
'Normally SPFs leave my face greasy, but the No7 Future Renew Defence Shield SPF50 doesn’t.
'It left no white streaks on my face – usually I have to keep rubbing creams in until they go but not with this one. It’s so different from the others on the market and I love that.'
No wonder it was an instant hit when it launched in April, selling a bottle every five seconds and garnering a host of five-star reviews online¹.
And Gemma agrees.
'The No7 SPF goes on lovely. It's massively changed my mind about SPF. I now think "stop being an idiot and get it on, it's protecting you"'.
Like Anusha and Gemma, Lavinia Burch, a 47-year-old primary school teacher has also noticed a few changes in the way she looks.
'My skin has become a lot dryer and my skin tone is quite uneven in places,' says Lavinia
'My skin has become a lot dryer and my skin tone is quite uneven in places,' she says. 'I’ve a few lines and also got dark circles under my eyes. It’s quite noticeable.'
Hearing from Dr Ellie that the sun is likely to blame she was keen to start protecting her skin from further visible damage, so jumped at the chance to try the new No7 Future Renew Defence Shield SPF50.
'It soaks in beautifully and I find it gives my skin a nicer appearance,' she says. 'It makes my skin look smoother.
'It's changed my attitude to SPF. I use it every day now, whether it's cloudy or sunny as I know it's important to protect my skin from the sun.
'If there are ways I can prevent visible signs of damage and improve the appearance of my skin then using the No7 SPF is something I'm doing moving forward.'
Shop No7 Future Renew Defence Shield SPF50 at boots.com now.
DON'T REGRET, REVERSE AND PROTECT...
No7's revolutionary Future Renew Damage Reversal Serum and Defence Shield SPF50
No7 Senior Scientist, Dr Ellie Bradley in the No7 laboratory
No7 just keeps on changing the game when it comes to skincare.
Last year the brand launched the hugely successful Future Renew Damage Reversal Serum and since then it's been flying off shelves across the UK.
Using a world-first peptide technology (Pepticology), which took a team of No7 experts and scientists from the University of Manchester 15 years to develop, the serum has been clinically proven to reverse the visible signs of skin damage².
Harnessing the power of proteins which help support the skin’s natural repair process, tests have found that a staggering 97 per cent of women experienced a reversal in the appearance of multiple signs of skin damage³.
And Lavinia, who has been using No7’s Future Renew Damage Reversal Serum is also seeing the benefits, with friends and family often now telling her that her skin "looks amazing" and that she's "so radiant."
'Once or twice a week, friends or family will say something,' she says. 'And at a course for work recently, a woman I didn’t know came up and said, "You’ve got such gorgeous skin". It’s really lovely to hear.
'The serum is fantastic. My skin looks smoother, it glows and instantly looks hydrated when I apply it – and it retains that hydration over a long period of time.
'I love the Future Renew products – they're brilliant and are making a noticeable difference to my skin.'
Dr Ellie talks the women through No7 Future Renew's most exciting products
Gemma agrees.
'The No7 Future Renew Serum feels really soft and smooth when it goes on, almost like a velvet touch,' she says. 'I’ve definitely noticed my skin feels firmer, which is something I was struggling with.
'My skin looks healthier, fresher, a bit more youthful and it’s got that glow, which is lovely. I don’t feel like I’ve had that for a long time.
'I’ve got lines around my eyes – not too prominent but I’ve noticed a reduction in their appearance – they're looking softer. When I smile, there’s not a big crease. They’re less noticeable.
'And it’s even sorted the uneven skin tone I used to have. I've been really, really impressed with the No7 Future Renew products.
'This works. The benefits are massive. This is me forever now.'
Anusha and Gemma have both experienced amazing results after usin No7 Future Renew Damage Reversal Serum
Within weeks of using No7 Future Renew Serum, Anusha had also noticed a difference.
'I can see my skin is plumper and it’s got more moisture back in it,' she says. 'I’m loving the results. I’ve noticed a difference with the firmness of my skin and there’s been a slight improvement in the lines around my eyes.'
So why not join Anusha, Lavinia and Gemma and start reversing the visible signs of sun damage now?
Shop the full No7 Future Renew range in store or online at boots.com
¹Based on Future Renew volume sales data on day of launch, 10/04/2024.
²Recommended as part of a regime with daily SPF usage. Appearance of lines, wrinkles, uneven texture, firmness, skin tone evenness, radiance.
³Clinical study over 20 weeks on 37 women. Expert grading of appearance of fine lines and wrinkles, evenness of skin tone, firmness, texture and radiance.
