“These guys are brilliant”
“We L-O-V-E working with Wyzowl”
“Wyzowl is a no-brainer”
App Demo Video Production
We create beautiful demo videos that simplify and show off your best features!
Loved by over 2,000 customers ❤️
Click the images below to view real customer feedback.
Recent projects
People don’t get your app 🫤
If you want to increase downloads or engagement, people need to know:
✅ What your app does
✅ How it works
✅ The stuff they can do with it
When your app marketing doesn’t answer those questions…
❌ People don’t download your app.
❌ They don’t use it.
And great apps – with insane potential – end up in the dark, scary app graveyard 🪦💀
You can try text descriptions and knowledge bases…
But let’s be honest, nobody’s reading all that. Sorry! 😳
And you can sorta visualise your app with screenshots…
But these tell an incomplete story, like a heap of puzzle pieces scattered all over a table.
The solution:
Only video gives the complete picture 💪
An app demo video is the ONLY choice when it comes to increasing user understanding.
It’s an amazing way to add clarity and impact to your app marketing.
👍 Persuading people to download.
🔍 Giving an accurate picture of exactly how it all works.
⭐ Pumping up satisfaction, retention and review scores.
Without a demo video…
❌ Lack of clarity
People aren’t exactly sure what your app does. Downloads suffer.
❌ Disappointment
Many who download the app find it isn’t what they were expecting. They struggle to find value.
❌ Low engagement
Unable to unlock the value they need, many stop using it.
❌ High churn
They give up on your app and delete it.
❌ Poor reviews
Disappointed by the experience, they pan your app with low ratings and angry reviews.
With a demo video…
✅ Total clarity
Your video makes it totally clear what your app does and how it works.
✅ Realistic expectations
Those who download know exactly what they’re getting, and can easily find the features and the value they need.
✅ High engagement
Users achieve exactly what they want to achieve using your app. So they keep using it.
✅ High retention
People love using your app. Why would they delete it?!
✅ Great reviews
People become loyal fans and promoters of your app.
The two types of demo video
We create two different types of app demo videos, each with their own strengths.
Animated
This gives us control over how the app looks – we can create ‘basic’ versions which avoid dating your video, for example.
We also have much greater control over movement, zooms and transitions. Each individual element from within your app can be animated.
Screen recorded
We then place that footage inside a 3D device model like a phone, laptop or monitor to make it feel real and natural for the viewer.
Instant understanding ⚡
App demo videos are a great way to QUICKLY communicate the features and benefits of your app, so viewers can understand accurately – in a matter of seconds. Instead of sifting through lengthy descriptions, they can grasp the essence of your app within seconds.
A guided tour ✈️
The power of video goes far beyond screenshots! With video you can tell stories – guiding viewers through your features and benefits at your pace, in your own carefully chosen words.
A virtuous cycle 🔁
More clarity = more downloads = happier users = better reviews. And around and around we go! Investing in better education for your potential (and existing) users is always a smart choice to make.
With an app demo video, you can…
🧑🏫 Better educate your users, so more of the right people download.
🎨 Show off the key features and benefits of your app in the most powerful way possible.
🧑🎓 Better serve your existing users with videos that demonstrate new features.
📈 Get a piece of content that can be used in a variety of different ways to strengthen your marketing.
🚀 Take your app to the next level with more users, better engagement, improved reviews and lower churn!
But, why Wyzowl?
We’ve been making app demo videos since we opened our doors in 2011 and along the way, we’ve helped our clients in over 40 countries tell their stories – and get across what makes them so amazing.
An eye for app success
We’ve helped promote thousands of different apps throughout the years, and that’s helped us hone our ability to ‘pick out’ great features and stories that resonate with audiences.
Unlimited revisions
By allowing you to make as many changes as you like at every stage of the process, we make sure we deliver a completed app demo video you absolutely LOVE! 💛
A great process
We make things really simple for our clients. A custom-built project management system, a simple, clear process and great communication throughout.
A wealth of experience
With years of experience promoting every type of app you can imagine, we know our stuff – and that expertise comes as standard with every project we work on.
A variety of options
Direct screen recording or animation – the choice is yours. This means we offer great videos that suit a variety of different style preferences, and budgets.
Clear, fixed pricing
Pricing matters. We make this super clear for you. No complicated hourly rates or ‘per round’ revision charges. One, simple, fixed, all-inclusive price with no nasty surprises along the way.
Your perfect video 😍
We include everything you need for the perfect video for one simple fixed price. Hand-crafted by our expert team ⚡️
- Script writing
- Custom illustration
- Storyboarding
- Animation
- Fixed turnaround times
- Professional voiceover
- Royalty free music
- Sound effects
- Unlimited revisions
- 13+ years’ experience
We also have a subscription service if you need us to create videos on an ongoing basis. Find out more here
Get more info & pricing
Fill out the form below and we’ll send a FREE info pack with everything you need to know about our service. Then we’ll be in touch to discuss how we can help you with your next video 🚀
Wyzowl Pricing On Page V4
"*" indicates required fields
Demo video FAQ
Who are Wyzowl anyway?
Fair question… we’re only a little hurt that you haven’t heard about us 😂
We’re one of the world’s leading explainer video agencies 🏅
Since 2011 we’ve created over 4,000 videos for 2,000 companies in 40 different countries worldwide 🌎
Some of our well known clients include:
…but we work with a wide range of businesses from small to large, in many different industries.
We’re a passionate team of copywriters, illustrators & animators and we love telling great stories with beautiful visuals 😍
How much does an app demo video cost?
The cost of an app demo video can vary depending on quite a few factors – the length of the video, the style (screen-recorded or animated), the quality of production, and the expertise of the professionals involved. In theory, you could make your own app demo using basic screen recordings for free, while the cost might run to several thousand dollars for highly polished and custom-made animated videos. (Get in touch for a custom quote!)
How long should a demo video be?
The ideal length for a demo video is typically in the 1-2 minute range. This is enough time to engage viewers, get them excited about the app, and provide sufficient information about its features and benefits without them getting bored. However, it’s important to note that each app store may have its own restrictions on demo video length. For instance, Apple’s App Store limits app previews to 30 seconds. Therefore, it’s crucial to check the specific guidelines of the app store you’re targeting to ensure compliance before creating your video.
Is a screen recorded or animated video best for my demo video?
Can I use one video in all the different app stores?
Can you create app demo videos in multiple languages for international audiences?
Can you create app demo videos for both iOS and Android applications?
How do I decide which features to include in my demo video?
You’ll have your own idea of what these features may be, but you might also consider mining user reviews to identify common positive feedback and features that users appreciate the most.
If you aren’t in that position yet, focus group testing is another good way to gather direct user feedback before you launch. Of course, we can offer our opinion as well!
The key thing is to not try and cover too much ground – 3-4 really exciting features make for a much better video than 10 average ones.
How do I get started?
Click here and fill out a short form – a member of our team of video production experts will be in touch with some more info about animated explainer videos, the process, pricing, turnarounds and instructions on how to get your video project underway!