Create effective marketing with WARC

“WARC is a treasure trove. It’s my first port of call for ideas and information as the content is always backed up by data and examples. The WARC team are also always on hand and fantastically helpful.”

JOSHUA ROBERTSON

CMO, APAC, VCCP

“WARC is a key source of insights for our marketing team. We use it to source best practice case studies from around the globe both within and outside of our category. It is great to see the detail behind the success of different campaigns and use these learnings in our own market.”

SARAH LOYE

Research Manager, Allied Irish Bank

“I love how rigorous the case studies are. What stands out most is the take on ROI measurement and how the cases show real outcomes, results, and measurements.

They are impressive because general publications simply do not go there. They don’t go down to ROI and the evidence behind why the campaign was effective. I find that more appealing because most of my clients are interested in learning about results and what it takes to get results.”

SERAJ BHARWANI

Chief Strategy Officer, Illumin

“I always use WARC as a key resource in building a foundation of insights for any project I'm working on. I can always rely on reports, best practices or even data points to get me started in the right direction.”

SIDNEY GALSTAD

Lead & Growth Audiences, Schibsted ASA

“Usually there is so much information to get through when starting our research, and WARC really helps find the key nuggets of information for us to move forward, without drowning in the research.”

SHAYNI SHECTER

Associate Strategist, Yum! Brands

“Being a frequent user of WARCs products and services really satisfies an academic itch. With access to industry specific case-studies, articles and tools, WARC has become an important part of our combined toolkit.

Strengthening our strategic foundations, delivering better activities and synergies across our portfolio and campaigns. WARC delivers on our input, so our output has higher relevance for our portfolio.”

MARIUS HUSEBY GULBRANDSEN

Head of Marketing Technology & Consumer Data, Orkla ASA

“Having access to WARC's impressive database allowed us to have a more informed direction going into our Christmas strategy and offering. It helped lay the groundwork for our own independent research and helped qualify some of our findings. Many members of our team value WARC as it provides insight for the thorny issues that regularly come up in the media world”

EMMA WINETROBE

Insights Executive, Teads

“WARC always swiftly provides us with relevant insights and best practices. Especially the Ask WARC service is a hidden gem. The WARC Advisory team is always ready for you and gets back to you quickly. Just ask the right question and you will get the answer you need!”

RICHARD POHLMAN

Brand Manager, ABN AMRO

“Out of the database resources my institution has access to, I use WARC the most for teaching and keeping up to date with the state of marketing. It’s the database I most often refer my students to - and they use it for their assignments. It really is a great resource and I highly recommend it to serious educators!”

DR BRENT COKER

Digital Marketing and Social Media Professor, The University of Melbourne

“WARC is an invaluable resource for all marketers, but especially those in North America who want to keep abreast of all the important marketing developments globally. It is an unbeatable combination of both breadth and depth in marketing theory and practice.”

KEVIN LANE KELLER

Tuck School of Business, Dartmouth College