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Free shipping today!

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Includes prestige brands & fragrance!

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Available on select makeup brands.

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Members save up to 20% off your purchase*. Includes prestige brands & fragrance. Must be signed in.

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20% off for Diamond, 15% off for Platinum and 10% off for Members

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Beauty you love, without the shipping fees. Offer ends July 17.

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On your radar

New at Ulta Beauty

Fresh finds

Just-dropped beauty from brands you love.

exclusively here

Clinique Black Honey Collection

A new lineup of the iconic shade.

new & exclusive

Sol de Janeiro Cheirosa 48

The newest perfume mist, with notes of juicy guava nectar and sunlit orchid.

new at ulta beauty

NEST New York

From perfume oils to fine fragrances, get acquainted with these distinctive, modern scents.

Today's Deals

1/2

primer day

Free 9 piece gift

with any $70 online purchase. Choose from 2. $82 value

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Sign-ups end Thurs, 12pm CT

R.E.M. BEAUTY

Dash to Beauty

The more sign-ups, the better the deal on this Sweetener Foundation.

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NEW can't-miss kits

Kick off the school year with the hottest values.

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Back to school beauty

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What's new

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12 items

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WHY WE LOVE IT

Lashes, elevated

Your fave buildable mascara, now with 17X more volume and 24-hour wear—for your biggest lashes yet.

Earn 2X the points per $1 spent with the Ulta Beauty Rewards™ Credit Card.

20% off

your first purchase. Plus, earn 2 points per $1² spent on this order when you open and use the Ulta Beauty Rewards™ Credit Card.
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The Joy of Summer

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12 items

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Now trending

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12 items

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Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

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The Salon at Ulta Beauty

Refresh for back to school

Fresh highlights, a fun color or a new cut. Book your appointment at The Salon at Ulta Beauty.

Get your ears pierced

Brighten your back to school look with constellation ear piercings or a shimmering birthstone stud!

Brand of the moment

Try IGK in The Salon at Ulta Beauty with your next hair service.

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

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Ways to shop

Ways to shop

Ulta Beauty has many ways to shop—choose what’s right for you!

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Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.

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