Perplexity AI: the answer engine with a lot of question marks

Perplexity has launched a major upgrade to its Pro Search AI tool, which it says “understands when a question requires planning, works through goals step-by-step, and synthesizes in-depth answers with greater efficiency.”

Examples on Perplexity’s website of what Pro Search can do include a query asking the best time to see the northern lights in Iceland or Finland. It breaks down its research process into three searches: the best times to see the northern lights in Iceland and Finland; the top viewing locations in Iceland; and the top viewing locations in Finland. It then provides a detailed answer addressing all aspects of the question, including when to view the northern lights in either country and where.

In every hype cycle, certain patterns of deceit emerge. In the last crypto boom, it was “ponzinomics” and “rug pulls.” In self-driving cars, it was “just five years away!” In AI, it’s seeing just how much unethical shit you can get away with.

Perplexity, which is in ongoing talks to raise hundreds of millions of dollars, is trying to create a Google Search competitor. Perplexity isn’t trying to create a “search engine,” though — it wants to create an “answer engine.” The idea is that instead of combing through a bunch of results to answer your own question with a primary source, you’ll simply get an answer Perplexity has found for you. “Factfulness and accuracy is what we care about,” Perplexity CEO Aravind Srinivas told The Verge. 

In the coming weeks, Reddit will start blocking most automated bots from accessing its public data. You’ll need to make a licensing deal, like Google and OpenAI have done, to use Reddit content for model training and other commercial purposes. 

While this has technically been Reddit’s policy already, the company is now enforcing it by updating its robots.txt file, a core part of the web that dictates how web crawlers are allowed to access a site. “It’s a signal to those who don’t have an agreement with us that they shouldn’t be accessing Reddit data,” the company’s chief legal officer, Ben Lee, tells me. “It’s also a signal to bad actors that the word ‘allow’ in robots.txt doesn’t mean, and has never meant, that they can use the data however they want.”

AI search platform Perplexity is launching a new feature called Pages that will generate a customizable webpage based on user prompts. The new feature feels like a one-stop shop for making a school report since Perplexity does the research and writing for you.

Pages taps Perplexity’s AI search models to find information and then creates what I can loosely call a research presentation that can be published and shared with others. In a blog post, Perplexity says it designed Pages to help educators, researchers, and “hobbyists” share their knowledge.