Amazon Prime Day phone deals 2024: the best sales live now

Amazon Prime Day phone deals hero image
(Image credit: Samsung / Apple / Future)

Amazon Prime Day is now in full swing, with the annual sale event set to run until 11:59pm on July 17. That means it's a great time to go hunting for a phone deal in both the US and UK. Case in point, the Samsung Galaxy S24 Ultra is on sale for just $974.99 right now (down from $1299.99) at Amazon US, while UK shoppers can save at least £100 on all iPhone 15 models.

See all the deals at Amazon

We regularly review the best phones here at TechRadar, so we're on hand to help you distinguish the great deals from the mediocre ones.

Below, you'll find a selection of currently available phone deals that we think are worth considering as Prime Day rolls on around the world. If you're after a new Apple phone, specifically, check out our dedicated Prime Day iPhone deals page, and take a look at our Prime Day deals 2024 live blog

Today's best Prime Day phone deals – US

Regular phone deals (US)

Samsung Galaxy S24 (128GB)$799.99 $599.99 at Amazon

Samsung Galaxy S24 (128GB): was $799.99 now $599.99 at Amazon
The standard Galaxy S24 has never been cheaper. For just $599.99 at Amazon right now, you'll get a custom Snapdragon 8 Gen 3 chipset, a vibrant 6.2-inch display, three capable rear cameras, and seven – yes, seven – years of software and security updates. That commitment matches Google's promise towards its newest Pixel phones, so you needn't worry about replacing the Galaxy S24 soon after purchasing.

Samsung Galaxy S24 Plus (256GB)$999.99 $749.99 at Amazon

Samsung Galaxy S24 Plus (256GB): was $999.99 now $749.99 at Amazon
Like the Galaxy S24, the larger Galaxy S24 Plus is also on sale at Amazon right now, and the discount offered on this phone ($250) is even larger. In our Galaxy S24 Plus review, we described Samsung's latest middle child as "comparable" to the super-premium Galaxy S24 Ultra, and you should only really go for the more expensive of the two phones if you're a mobile photography fanatic.

Samsung Galaxy S24 Ultra (256GB)$1,299.99 $974.99 at Amazon

Samsung Galaxy S24 Ultra (256GB): was $1,299.99 now $974.99 at Amazon
With its 6.8-inch OLED display, lightning-fast Snapdragon 8 Gen 3 chipset, and a class-leading suite of cameras, the Galaxy S24 Ultra is a formidable pocket companion. For Prime Day, Amazon has discounted various storage variants of the phone to their lowest-ever prices, so if you've ever been tempted to splash the cash on this beast of a handset, now is the time to do so.

Apple iPhone 15 Pro: device plus unlimited plan for $65/mo at Boost Infinite

Apple iPhone 15 Pro: device plus unlimited plan for $65/mo at Boost Infinite
Amazon partner Boost Infinite has been offering an exceptional all-inclusive deal on the iPhone 15 Pro since its launch: you can currently get the device alongside an unlimited data plan for just $65. This particular offer was $5/mo cheaper back in September, but we're still recommending it now because, even at this slightly higher price, it's cheaper than some standalone plans at certain carriers. Another added bonus is that Boost will allow you to upgrade to the next iPhone for free once it launches, which we expect to be around September.

Samsung Galaxy A35 5G (128GB)$399.99 $299.99 at Amazon

Samsung Galaxy A35 5G (128GB): was $399.99 now $299.99 at Amazon
Even at full price, the Galaxy A35 5G exceeds its price tag with a great-looking display, impressive gaming performance, and highly customizable software. Now, at $299.99, it's an even more enticing proposition, though mid-range mobile buyers will have to make do with middling camera performance and sluggish charging.

Samsung Galaxy S23 FE (128GB)$599.99 $449.99 at Amazon

Samsung Galaxy S23 FE (128GB): was $599.99 now $449.99 at Amazon
If you're after something a tad more advanced than the Galaxy A35 5G but more affordable than the Galaxy S24, then the Galaxy S23 FE could be an option. We described this 'Fan Edition' phone as a "solid buy" and a "huge step up from other bargain phones" in our Galaxy S23 FE review, and it's never offered better value for money.

Google Pixel 8 Pro (512GB):$1,179$879 at Amazon

Google Pixel 8 Pro (512GB): was $1,179 now $879 at Amazon
The 512GB (i.e. largest) version Google's best Pixel phone is currently on sale for a record-low price of $879 this Prime Day. In addition to its great cameras and AI features, this particular Pixel model will be supported for at least six more years, which is longer than (or just as long as) any other phone on the market right now. Do bear in mind, though, that the Google Pixel 9 series is due to launch in August.

OnePlus 12R (128GB):$499.99$349.99 at Amazon

OnePlus 12R (128GB): was $499.99 now $349.99 at Amazon
As we noted in our OnePlus 12R review, the OnePlus 12R is basically a OnePlus 11 with a better display, a bigger battery, a simpler camera and a lower starting price. This 2024 handset is now an even more attractive proposition thanks to Amazon's Prime Day $150 discount, which brings its price down to a new record-low, so now is the time to buy the OnePlus 12R if you've been considering it.

Google Pixel 7a: $499$249 on Amazon

Google Pixel 7a: was $499 now $249 on Amazon
When we first reviewed the Pixel 7a, we liked its power credentials and camera performance, but suggested waiting for a price drop. Well, here's that price drop, which makes the Pixel 7a an even better buy if you want Google's slick Tensor G2 chipset and all the exclusive features it brings at the lowest possible price.

Foldable phone deals (US)

OnePlus Open: $1,699.99$1,299.99 at Amazon

OnePlus Open: was $1,699.99 now $1,299.99 at Amazon
If you're in the market for a tablet-style foldable in 2024, look no further than the excellent OnePlus Open, which tops our list of the best foldable phones and is currently available for a record-low $1,299.99 at Amazon. This Galaxy Z Fold 6 rival boasts an impressive design and market-leading cameras, and while the OnePlus Open 2 looks likely to launch towards the end of this year, we don't think you'll find a better price for the original OnePlus Open between now and October.

Motorola Razr (2023):$699.99$332.99 at Amazon

Motorola Razr (2023): was $699.99 now $332.99 at Amazon
Right now, you can pick up the Motorola Razr (2023) for just $332.99 in the US. This is one of the best deals we've ever seen on a foldable phone, and although the bigger cover display makes the Plus version a more worthwhile upgrade, the regular Razr is still stylish and compact, and one of the coolest phones you can buy.

Motorola Razr Plus (2024): $999.99$849.99 at Amazon

Motorola Razr Plus (2024): was $999.99 now $849.99 at Amazon
Amazon is also offering a welcome pre-order bonus on the soon-to-be-released Motorola Razr Plus (2024). You can bag $150 off this upcoming Galaxy Z Flip 6 rival – which boasts a huge display, amazing software and some downright exceptional color options – by adding it to your basket ahead of the phone's July 24 release.

Samsung Galaxy Z Fold 6 (512GB): $2,319.99$1,899.99 plus a $300 gift card at Amazon

Samsung Galaxy Z Fold 6 (512GB): was $2,319.99 now $1,899.99 plus a $300 gift card at Amazon
The Galaxy Z Fold 6 is set to release on July 24, and if you pre-order the new foldable at Amazon, you'll get a whopping $420 off its $2,319.99 list price, a free 512GB storage upgrade and a $300 Amazon gift card to boot. This limited-time pre-order offer is available on all color options, and is rivaled only by TechRadar's exclusive Galaxy Z Fold 6 deal. So, if you're tempted by Samsung's latest folding flagship, now is the time to order it.

Samsung Galaxy Z Flip 6 (512GB): $1,419.99$1,099.99 plus a $200 gift card at Amazon

Samsung Galaxy Z Flip 6 (512GB): was $1,419.99 now $1,099.99 plus a $200 gift card at Amazon
Like the Galaxy Z Fold 6, the smaller Galaxy Z Flip 6 is also set to release on July 24, and if you pre-order the new device at Amazon, you'll get a whopping $320 off its $1,419.99 list price, a free 512GB storage upgrade and a $200 Amazon gift card to spend on... whatever you like!

Today's best Prime Day phone deals – UK

Regular phone deals (UK)

Google Pixel 8 Pro (128GB):£999£616 at Amazon

Google Pixel 8 Pro (128GB): was £999 now £616 at Amazon
Google's best Pixel phone is currently on sale for a record-low price of £616 this Prime Day. In addition to its great cameras and AI features, this particular Pixel model will be supported for at least six more years, which is longer than (or just as long as) any other phone on the market right now. Do bear in mind, though, that the Google Pixel 9 series is due to launch in August.

Google Pixel 8 (128GB):£699£474 at Amazon

Google Pixel 8 (128GB): was £699 now £474 at Amazon
Like the Pixel 8 Pro, the standard Pixel 8 is also on sale for a record-low price at Amazon right now. While it lacks a few of its premium sibling's high-end features, the Pixel 8 nonetheless boasts a refreshed design, Google's latest Tensor G3 chipset, and a number of neat AI features. For £474, it's a steal, though note that the Google Pixel 9 is due to release in August.

OnePlus 12:£999£829 at Amazon

OnePlus 12: was £999 now £829 at Amazon
We described the OnePlus 12 as "the coolest phone you can buy, if you dare" in our OnePlus 12 review, and at £829, it's never been more appealing. The OnePlus 12 delivers better battery life, faster charging and a brighter screen than almost every other phone in its price range, and in emerald green, it looks the part, too.

Apple iPhone 15: £799£699 at Amazon

Apple iPhone 15: was £799 now £699 at Amazon
You can currently get £100 off an unlocked iPhone 15 at Amazon, which is a great deal considering that this is the latest flagship device from Apple. It's worth noting, though, that the iPhone 15 has actually been at this price for a few months now, so this isn't exactly a 'new' deal. Similar Amazon deals are available on the iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max.

Apple iPhone 15 Pro:£999£899 at Amazon

Apple iPhone 15 Pro: was £999 now £899 at Amazon
Another unlocked iPhone deal with £100 off, this time on the more powerful Pro model. This is for the 128GB option in any colorway, although the 256GB variant is also discounted at 12%, bringing its price down to £965. Unlike the standard iPhone 15, the Pro features ProMotion display technology, a customizable Action button, a more powerful chip, and a telephoto camera.

Apple iPhone 13:£599£499 at Amazon

Apple iPhone 13: was £599 now £499 at Amazon
Amazon continues to discount the still-great iPhone 13 to its lowest-ever price. This 128GB model had already seen reductions following the release of the iPhone 14, so it's an even better mid-range option now for those who don't mind missing out on certain premium features but want the premium Apple feel.

Apple iPhone 14:£699£599 at Amazon

Apple iPhone 14: was £699 now £599 at Amazon
Amazon has knocked a record-high £100 off the price of Apple's standard iPhone 14 for Prime Day, but this is only a deal worth considering if you desperately want this phone's satellite connectivity capabilities. If you're simply looking for a capable iPhone at a cut price, then the iPhone 13 (which is also discounted at Amazon) is pretty much the same phone as the iPhone 14, but cheaper. Their designs are identical, their cameras are (almost) identical and their chipsets are separated by just one generation – which, in Apple terms, means next to nothing. That said, Amazon's device-only price is a good one.

Apple iPhone 14 Plus:£799£569 at Amazon

Apple iPhone 14 Plus: was £799 now £569 at Amazon
Amazon also has the larger iPhone 14 Plus available at a cut price right now. We're less critical of this phone given its mightily impressive battery credentials and gorgeous, Pro Max-sized screen, and there's also no iPhone 13 Plus to directly compare it to. You'll get the Dynamic Island and a 48MP camera if you go for the more expensive iPhone 15 Plus, but if you can forgo those features, then the iPhone 14 Plus for £569 is a phenomenal Prime Day deal.

OnePlus 11:was £799now £579.99 at Amazon

OnePlus 11: was £799 now £579.99 at Amazon
Despite the arrival of the newer OnePlus 12, the OnePlus 11 remains one of the best Android phones for fans of mobile photography. This 6.7-inch device boasts a long-lasting battery, a big, beautiful screen, and a camera that more than earns its accolades.

Foldable phone deals (UK)

Samsung Galaxy Z Fold 5: £1,749.99£1,144 at Amazon

Samsung Galaxy Z Fold 5: was £1,749.99 now £1,144 at Amazon
While we noted some disappointments with the Galaxy Z Fold 5 in our review, we still gave it an almost perfect score. It's lighter, thinner and better at folding than the Flip 4, and the Flip 5 also boasts incredibly snappy performance. The camera doesn't mark a significant upgrade over its predecessor, but the rear array is still, on the whole, mightily impressive. If you've been eyeing up a cool foldable phone, or just want one of the best phones on the market, this deal is hard to ignore.

Samsung Galaxy Z Fold 6 (256GB): £2,018£1,816.20 plus free Galaxy Buds 3 Pro at Amazon

Samsung Galaxy Z Fold 6 (256GB): was £2,018 now £1,816.20 plus free Galaxy Buds 3 Pro at Amazon
The Galaxy Z Fold 6 is set to release on July 24, and if you pre-order the new foldable at Amazon, you'll get a whopping £200 off its £2,018 list price and a free pair of Galaxy Buds 3 Pro earbuds. This limited-time pre-order offer is available on all color options, and similar bundles are available for the Galaxy Watch Ultra.

Samsung Galaxy Z Flip 6 (256GB): £1,208£1,087.20 plus free Galaxy Buds 3 Pro at Amazon

Samsung Galaxy Z Flip 6 (256GB): was £1,208 now £1,087.20 plus free Galaxy Buds 3 Pro at Amazon
Like the Galaxy Z Fold 6, the smaller Galaxy Z Flip 6 is also set to release on July 24, and if you pre-order the new device at Amazon, you'll get a decent £120 off its £1,208 list price and a free pair of Galaxy Buds 3 Pro earbuds. Again, similar bundles are available for the Galaxy Watch 7.

Amazon Prime Day phone deals: FAQ

Do you need a Prime account for these deals?

Yes – you'll need an active Amazon Prime account to be eligible for the vast majority of deals across Prime Day, phones included. There are a few exceptions to this, but generally speaking, all the best Prime Day phone deals are exclusive to Prime members. 

The good news is, if you're not signed up to Prime, you can take advantage of the retailer's excellent 30-day free trial. Doing so will grant you unlimited access to all of this year's Prime Day events, any limited time bonuses that crop up, and all the usual perks like free delivery and access to various streaming platforms.

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

Is Amazon Prime Day the best time to buy a phone?

Any major sale event presents a great opportunity to buy a typically expensive phone, but Amazon's annual Prime Day deals event is particularly noteworthy given the sheer number of phones stocked by the mega-retailer.

iPhones notwithstanding (since Amazon doesn't stock new, unlocked iPhones in the US), you're likely to find discounts on a range of flagship devices from the likes of Samsung, Google, Motorola and OnePlus during Prime Day, and often these discounts represent record-low prices.

Prime Day typically arrives about six months after Samsung's annual Galaxy launch, so big savings on Galaxy phones, in particular, are always worth looking out for. The biggest savings usually come to the higher-end phones, but Amazon has a decent stock of cheaper phones, too, which can be a great choice if you're looking to pair up a budget device with a cheap cell phone plan.

How do we choose the best Prime Day deals?

When it comes to Prime Day phone deals, all that glitters isn't gold, which is why we're on hand to help you distinguish the bargains from the bogus offers. We've reviewed thousands of mobile devices here at TechRadar, so we know which phones are worth considering, as well as what prices you should be paying for them.

When searching for the best deals, we leverage our expert product knowledge with web-based price history tools to help identify record-low prices and too-good-to-be-true language, so you can rest assured that any deals we recommend are actually worth considering.

Axel Metz
Phones Editor

Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.  Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

With contributions from