According to a survey conducted in September 2023, a total 24 percent of online shoppers surveyed in 41 countries made their most recent cross-border purchase via Amazon. Alibaba/AliExpress came in second, as 16 percent of e-commerce users placed their latest order from abroad there.
Online retailers from which global shoppers made their most recent cross-border purchase in 2023
online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year
Method of interview
Online Access Panel
Supplementary notes
* Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Romania, Slovakia, South Korea, Spain, Sweden, Switzerland, the United Kingdom, and the United States.
Sample size between 100 to 1,000 respondents per country.
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IPC. (January 18, 2024). Online retailers from which global shoppers made their most recent cross-border purchase in 2023 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. "Online retailers from which global shoppers made their most recent cross-border purchase in 2023." Chart. January 18, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. (2024). Online retailers from which global shoppers made their most recent cross-border purchase in 2023. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. "Online Retailers from Which Global Shoppers Made Their Most Recent Cross-border Purchase in 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC, Online retailers from which global shoppers made their most recent cross-border purchase in 2023 Statista, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/ (last visited July 16, 2024)
Online retailers from which global shoppers made their most recent cross-border purchase in 2023 [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
