In 2023, leading media brands posted 50.2 times per week on X (formerly known as Twitter), well above the median across all examined industries. By comparison, health and beauty brands on X/Twitter generated an average of 0.4 tweets on a weekly basis. Retail brands tweeted twice per week on average, whilst influencers published posts around 2.3 times per week.
Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical
Companies selected had active presence on X/Twitter with a minimum of 1,000 followers
Supplementary notes
Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry".
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Rival IQ. (February 28, 2024). Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. "Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical." Chart. February 28, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. (2024). Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. "Average Number of Weekly Brand Posts on X (Formerly Twitter) in 2023, by Vertical." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ, Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical Statista, https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/ (last visited July 13, 2024)
Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical [Graph], Rival IQ, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/795342/daily-twitter-brand-posts-by-vertical/
