In 2023, the average number of weekly brand posts on Facebook was 4.69 across all examined verticals. The leading media brands produced an average of 64.6 posts on their social network every week. In contrast, food and beverage brands generated an average of 2.2 posts weekly. Additionally, whilst Influencers posted fewer than the average number of posts per week, they generated the highest level of engagement of all monitored industries, along with Higher Ed industries.
Average number of weekly brand posts on Facebook in 2023, by vertical
Data is based on "representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
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Rival IQ. (February 28, 2024). Average number of weekly brand posts on Facebook in 2023, by vertical [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ. "Average number of weekly brand posts on Facebook in 2023, by vertical." Chart. February 28, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ. (2024). Average number of weekly brand posts on Facebook in 2023, by vertical. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ. "Average Number of Weekly Brand Posts on Facebook in 2023, by Vertical." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
Rival IQ, Average number of weekly brand posts on Facebook in 2023, by vertical Statista, https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/ (last visited July 13, 2024)
Average number of weekly brand posts on Facebook in 2023, by vertical [Graph], Rival IQ, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/795283/daily-facebook-brand-posts-by-vertical/
