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In 2023, Amazon's net revenue from subscription services segment amounted to 40.2 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 80 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 576 billion U.S. dollars.

Amazon revenue segments

Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom.

Business segment: Amazon Web Services

Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

Global net revenue of Amazon from 2014 to 2023, by product group (in billion U.S. dollars)

Characteristic	Online stores	Physical stores	Retail third-party seller services	Subscription services	AWS
2014	68.51	-	11.75	2.76	4.64
2015	76.86	-	16.09	4.47	7.88
2016	91.43	-	22.99	6.39	12.22
2017	108.35	5.8	31.88	9.72	17.46
2018	122.99	17.22	42.75	14.17	25.66
2019	141.25	17.19	53.76	19.21	35.03
2020	197.35	16.23	80.46	25.21	45.37
2021	222.08	17.08	103.37	31.77	62.2
2022	220	18.96	117.72	35.22	80.1
2023	231.87	20.03	140.05	40.2	90.76

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2014 to 2023

Supplementary notes

Figures were rounded.
Online stores: Includes product sales and digital media content where we record revenue gross. We leverage our retail infrastructure to offer a wide selection of consumable and durable goods that includes media products available in both a physical and digital format, such as books, music, videos, games, and software. These product sales include digital products sold on a transactional basis. Digital product subscriptions that provide unlimited viewing or usage rights are included in Subscription services.
Physical stores: Includes product sales where our customers physically select items in a store.
Retail third-party seller services: Includes commissions, related fulfillment and shipping fees, and other third-party seller services.
Subscription services: Includes annual and monthly fees associated with Amazon Prime membership, as well as audiobook, e-book, digital video, digital music, and other non-AWS subscription services.

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