A January 2020 survey revealed that fast and free shipping was the most popular reason for U.S. online users to shop via Amazon. The e-commerce platform's wide range of products was ranked second was almost 69 percent of respondents stated it was a reason for them to purchase on Amazon.
Reasons for internet users in the United States to shop on Amazon as of January 2020
Characteristic
Share of respondents
Fast, free shipping
79.8%
Broad selection - they sell everything I need
68.9%
I am a Prime member
65.7%
Best pricing
49.2%
Easy returns process
43.7%
Best digital shopping experience
42%
Product reviews and recommendations
40.5%
Unique items I can't find elsewhere (handcrafted, vintage, custom)
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eMarketer. (May 26, 2020). Reasons for internet users in the United States to shop on Amazon as of January 2020 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/670499/us-amazon-usage-reason/
eMarketer. "Reasons for internet users in the United States to shop on Amazon as of January 2020." Chart. May 26, 2020. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/670499/us-amazon-usage-reason/
eMarketer. (2020). Reasons for internet users in the United States to shop on Amazon as of January 2020. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/670499/us-amazon-usage-reason/
eMarketer. "Reasons for Internet Users in The United States to Shop on Amazon as of January 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/670499/us-amazon-usage-reason/
eMarketer, Reasons for internet users in the United States to shop on Amazon as of January 2020 Statista, https://www.statista.com/statistics/670499/us-amazon-usage-reason/ (last visited July 13, 2024)
Reasons for internet users in the United States to shop on Amazon as of January 2020 [Graph], eMarketer, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/670499/us-amazon-usage-reason/
