Global search advertising spending was forecast to surpass 350 billion U.S. dollars in 2023. Retail media was projected to account for roughly 94 billion dollars and traditional search for 257 billion.
Search advertising spending worldwide in 2023, by type
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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MediaPost. (April 13, 2023). Search advertising spending worldwide in 2023, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost. "Search advertising spending worldwide in 2023, by type (in billion U.S. dollars)." Chart. April 13, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost. (2023). Search advertising spending worldwide in 2023, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost. "Search Advertising Spending Worldwide in 2023, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Apr 2023, https://www.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost, Search advertising spending worldwide in 2023, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/508060/search-spending-type-worldwide/ (last visited July 13, 2024)
Search advertising spending worldwide in 2023, by type (in billion U.S. dollars) [Graph], MediaPost, April 13, 2023. [Online]. Available: https://www.statista.com/statistics/508060/search-spending-type-worldwide/