For the first time, the number of CTV households streaming ad-supported services in the U.S. was higher than that of non ad-supported content in May 2023. While the audience growth rate of subscription-based services has slowed down recently, the number of ad-supported video streaming viewers has increased at a faster pace.
Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform
(in millions)
Characteristic
Non ad-supported
Ad-suppoted
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Digital TV News. (August 29, 2023). Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News. "Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions)." Chart. August 29, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News. (2023). Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News. "Number of Connected Tv Households Streaming Video Services in The United States from May 2021 to May 2023, by Platform (in Millions)." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Digital TV News, Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions) Statista, https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/ (last visited July 13, 2024)
Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions) [Graph], Digital TV News, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/