This timeline displays the value of digital advertising expenditure, by ad type, in Belgium from 2008 to 2017, with a forecast to 2019. Spending on internet display and mobile advertising was expected to decrease to 95 million euros in 2018 in Belgium.
Spending on digital advertising forecast in Belgium from 2008 to 2019, by type
(in million euros)
Characteristic
Internet display and mobile***
Search (paid), social, RTB, video, e-mail***
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* Forecast. ** Net spending. The source indicates, "Agency commission: 15% included for commissionable media (non-display digital does not pay commission), Discounts from ratecard: after, Internet classified and directories: out."
***The source states, the category 'Internet display and mobile' concerns: "Internet Display comprises display insertion order + display programmatic". Moreover, the Search category includes: "Internet Other comprises video + mobile + social + search + Email + performance + native &c".
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GroupM. (December 3, 2018). Spending on digital advertising forecast in Belgium from 2008 to 2019, by type (in million euros) [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/451517/digital-advertising-spending-in-belgium/
GroupM. "Spending on digital advertising forecast in Belgium from 2008 to 2019, by type (in million euros)." Chart. December 3, 2018. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/451517/digital-advertising-spending-in-belgium/
GroupM. (2018). Spending on digital advertising forecast in Belgium from 2008 to 2019, by type (in million euros). Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/451517/digital-advertising-spending-in-belgium/
GroupM. "Spending on Digital Advertising Forecast in Belgium from 2008 to 2019, by Type (in Million Euros)." Statista, Statista Inc., 3 Dec 2018, https://www.statista.com/statistics/451517/digital-advertising-spending-in-belgium/
GroupM, Spending on digital advertising forecast in Belgium from 2008 to 2019, by type (in million euros) Statista, https://www.statista.com/statistics/451517/digital-advertising-spending-in-belgium/ (last visited July 16, 2024)
Spending on digital advertising forecast in Belgium from 2008 to 2019, by type (in million euros) [Graph], GroupM, December 3, 2018. [Online]. Available: https://www.statista.com/statistics/451517/digital-advertising-spending-in-belgium/
