In 2023, out of the total of 96.9 billion euros invested in digital advertising in Europe, 48.3 billion were spent on display advertising. Search was the second largest format, with mnearly 42 billion, whereas classifieds and directories ranked third with 6.8 billion.
Digital advertising spending in Europe in 2023, by format
(in billion euros)
Characteristic
Spending in billion euros
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (June 12, 2024). Digital advertising spending in Europe in 2023, by format (in billion euros) [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital advertising spending in Europe in 2023, by format (in billion euros)." Chart. June 12, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. (2024). Digital advertising spending in Europe in 2023, by format (in billion euros). Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe. "Digital Advertising Spending in Europe in 2023, by Format (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/
IAB Europe, Digital advertising spending in Europe in 2023, by format (in billion euros) Statista, https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/ (last visited July 16, 2024)
Digital advertising spending in Europe in 2023, by format (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/436045/online-advertising-spending-by-format-europe/