During a July 2022 survey of B2C content marketers primarily from North America, 88 percent of respondents stated they used Facebook to distribute content in the 12 months leading up to the survey. Additionally, 84 percent said they had used Facebook for paid content promotion in the same period.
Social media platforms used by B2C marketers in North America as of July 2022
Characteristic
Organic (nonpaid)
Paid
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Content Marketing Institute. (January 15, 2023). Social media platforms used by B2C marketers in North America as of July 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/331884/b2c-content-marketing-social-media-usage/
Content Marketing Institute. "Social media platforms used by B2C marketers in North America as of July 2022." Chart. January 15, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/331884/b2c-content-marketing-social-media-usage/
Content Marketing Institute. (2023). Social media platforms used by B2C marketers in North America as of July 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/331884/b2c-content-marketing-social-media-usage/
Content Marketing Institute. "Social Media Platforms Used by B2c Marketers in North America as of July 2022." Statista, Statista Inc., 15 Jan 2023, https://www.statista.com/statistics/331884/b2c-content-marketing-social-media-usage/
Content Marketing Institute, Social media platforms used by B2C marketers in North America as of July 2022 Statista, https://www.statista.com/statistics/331884/b2c-content-marketing-social-media-usage/ (last visited July 13, 2024)
Social media platforms used by B2C marketers in North America as of July 2022 [Graph], Content Marketing Institute, January 15, 2023. [Online]. Available: https://www.statista.com/statistics/331884/b2c-content-marketing-social-media-usage/