In a mid-2022 survey, B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to 81 percent of respondents the use of content marketing helped their company create brand awareness, and an additional 77 percent said they were able to build credibility and/or trust as a result of content marketing efforts.
Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022
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Content Marketing Institute. (February 17, 2023). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022." Chart. February 17, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. (2023). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading Goals Achieved with Help of Content Marketing among B2c Marketers in North America as of July 2022." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute, Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022 Statista, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/ (last visited July 13, 2024)
Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2022 [Graph], Content Marketing Institute, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
