Alibaba's annual segment revenue distribution FY 2023-FY 2024
In the fiscal year ending March 31, 2024, the Chinese e-commerce corporation Alibaba Group reported a consolidated annual revenue of around 941 billion yuan. The largest share of the revenue, 41 percent, came from the domestic e-commerce retail segment.
 
Alibaba Group
    Founded in 1999, today Alibaba Group is the leading e-commerce provider in China, offering a wide range of B2B, B2C, and C2C services. The company also offers cloud computing, digital entertainment (such as online video platform Youku Tudou), and mobile payment services. As of the beginning of 2022, Alibaba had nearly a billion of annual active consumers on its online shopping marketplaces in China.
Alibaba’s e-commerce retail
    Domestic e-commerce retail on the company’s online shopping platforms, such as Taobao and Tmall, generated a total revenue of more than 414 billion yuan in 2024 - around 19 billion yuan more than in the previous year. Direct sales increased the most, primarily due to strong sales driven by consumer electronics and appliances.
International e-commerce retail accounted for only eight percent of Alibaba’s revenue; however, the segment revenue grew by 60 percent in 2024 compared to the previous year. This was the result of combined order growth, large revenue contribution from AliExpress’ Choice as well as improvements in monetization.
Alibaba Group
    Founded in 1999, today Alibaba Group is the leading e-commerce provider in China, offering a wide range of B2B, B2C, and C2C services. The company also offers cloud computing, digital entertainment (such as online video platform Youku Tudou), and mobile payment services. As of the beginning of 2022, Alibaba had nearly a billion of annual active consumers on its online shopping marketplaces in China.
Alibaba’s e-commerce retail
    Domestic e-commerce retail on the company’s online shopping platforms, such as Taobao and Tmall, generated a total revenue of more than 414 billion yuan in 2024 - around 19 billion yuan more than in the previous year. Direct sales increased the most, primarily due to strong sales driven by consumer electronics and appliances.
International e-commerce retail accounted for only eight percent of Alibaba’s revenue; however, the segment revenue grew by 60 percent in 2024 compared to the previous year. This was the result of combined order growth, large revenue contribution from AliExpress’ Choice as well as improvements in monetization.
