In 2023, YouTube's global advertising revenues amounted to approximately 31.51 billion U.S. dollars, up by almost eight percent from the 29.2 billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.
Worldwide advertising revenues of YouTube from 2017 to 2023
(in million U.S. dollars)
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Ad revenues in million U.S. dollars
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Alphabet. (January 31, 2024). Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet. "Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars)." Chart. January 31, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet. (2024). Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet. "Worldwide Advertising Revenues of Youtube from 2017 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/
Alphabet, Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/ (last visited July 13, 2024)
Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars) [Graph], Alphabet, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues/