In the first quarter of 2024, Google's revenue amounted to over 79.9 billion U.S. dollars, up from the 69.4 billion U.S. dollars registered in the same quarter a year prior. The company amounted an annual revenue of 305.63 billion U.S. dollars throughout 2023, its highest value to date, with most of its earnings being powered by advertising through Google sites and its network.
Google advertising
The foundations of Google's earnings are its advertising revenues, generated through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across its extensive network (properties, partner sites, and apps) to web users via programs like AdSense or AdSearch. In 2023, Google accounted for most of its parent company Alphabet's annual revenues with 206.543 billion U.S. dollars in Google website ad revenues alone.
Other sources of revenue
Google's multitude of income sources also includes digital content products and apps sold through the digital content distribution platform Google Play, as well as hardware including Chromecast devices and smartphones. Geographically, the biggest single country share of Alphabet’s revenue comes from the United States, and close to 30 percent of revenues originate from the EMEA region.
Revenue of Google from 1st quarter 2008 to 1st quarter 2024
(in million U.S. dollars)
Values regarding Q4 '14 and onwards have been adjusted retroactively to reflect Google segment revenue of Alphabet Inc. instead of Google's total company revenue as prior to restructuring. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Google revenues calculated by adding Google Services revenues and Google Cloud revenues.
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Alphabet. (April 26, 2024). Revenue of Google from 1st quarter 2008 to 1st quarter 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/267606/quarterly-revenue-of-google/
Alphabet. "Revenue of Google from 1st quarter 2008 to 1st quarter 2024 (in million U.S. dollars)." Chart. April 26, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/267606/quarterly-revenue-of-google/
Alphabet. (2024). Revenue of Google from 1st quarter 2008 to 1st quarter 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/267606/quarterly-revenue-of-google/
Alphabet. "Revenue of Google from 1st Quarter 2008 to 1st Quarter 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Apr 2024, https://www.statista.com/statistics/267606/quarterly-revenue-of-google/
Alphabet, Revenue of Google from 1st quarter 2008 to 1st quarter 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/267606/quarterly-revenue-of-google/ (last visited July 13, 2024)
Revenue of Google from 1st quarter 2008 to 1st quarter 2024 (in million U.S. dollars) [Graph], Alphabet, April 26, 2024. [Online]. Available: https://www.statista.com/statistics/267606/quarterly-revenue-of-google/