According to a mid-2023 assessment of advertising market data, digital ad revenue will grow by 8.4 percent that year. For comparison, the fastest-growing medium would be cinema, with an estimated increase rate of 13.6 percent – likely part of that segment's post-pandemic recovery. Audio, newspaper, and magazine ad revenues were projected to decline in 2023.
Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium
Characteristic
Cinema
Outdoor
Digital pure-play
TV/video
Audio
Newspapers
Magazines
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brands Vietnam. (June 29, 2023). Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/264929/growth-of-global-advertising-revenue-by-medium/
Brands Vietnam. "Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium." Chart. June 29, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/264929/growth-of-global-advertising-revenue-by-medium/
Brands Vietnam. (2023). Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/264929/growth-of-global-advertising-revenue-by-medium/
Brands Vietnam. "Change in Advertising Media Owners' Revenue Worldwide from 2018 to 2028, by Medium." Statista, Statista Inc., 29 Jun 2023, https://www.statista.com/statistics/264929/growth-of-global-advertising-revenue-by-medium/
Brands Vietnam, Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium Statista, https://www.statista.com/statistics/264929/growth-of-global-advertising-revenue-by-medium/ (last visited July 13, 2024)
Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium [Graph], Brands Vietnam, June 29, 2023. [Online]. Available: https://www.statista.com/statistics/264929/growth-of-global-advertising-revenue-by-medium/