Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. Founded and headquartered in Cincinnati, Ohio in 1837, the company today operates in a wide range of segments in the FMCG industry, including personal health care, skincare, baby care and cleaning products, amongst others. P&G’s brand portfolio includes many world-renowned brands such as Pampers, Ariel, Tide, Tampax, Gilette, Crest, and Head & Shoulders. In 2023, Procter & Gamble’s net sales amounted to 82 billion U.S. dollars worldwide.
Colgate-Palmolive
Among Procter & Gamble’s main competitors in the FMCG industry is Colgate-Palmolive, another American multinational consumer goods company that generated almost 19.5 billion U.S. dollars in global net sales in 2023. Colgate-Palmolive operates in two main segments: personal and home care, and pet nutrition. Some of its most notable brands include Colgate, Palmolive, Sanex, Speed Stick, and Ajax. Colgate-Palmolive was the third leading personal care brand worldwide, with a brand value exceeding 18.3 billion U.S. dollars in 2023.
Brand value of the leading FMCG brands worldwide in 2023
(in million U.S. dollars)
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Brand value in million U.S. dollars
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Interbrand. (April 3, 2024). Brand value of the leading FMCG brands worldwide in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/259205/brand-value-of-the-leading-fmcg-manufacturers-worldwide/
Interbrand. "Brand value of the leading FMCG brands worldwide in 2023 (in million U.S. dollars)." Chart. April 3, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/259205/brand-value-of-the-leading-fmcg-manufacturers-worldwide/
Interbrand. (2024). Brand value of the leading FMCG brands worldwide in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/259205/brand-value-of-the-leading-fmcg-manufacturers-worldwide/
Interbrand. "Brand Value of The Leading Fmcg Brands Worldwide in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/259205/brand-value-of-the-leading-fmcg-manufacturers-worldwide/
Interbrand, Brand value of the leading FMCG brands worldwide in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/259205/brand-value-of-the-leading-fmcg-manufacturers-worldwide/ (last visited July 13, 2024)
Brand value of the leading FMCG brands worldwide in 2023 (in million U.S. dollars) [Graph], Interbrand, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/259205/brand-value-of-the-leading-fmcg-manufacturers-worldwide/