During a July 2022 survey among marketers worldwide, it was found that 40 percent stated that they already had a documented content marketing strategy. This figure remained the same compared to the previous year, but three percent lower in comparison to 2020.
Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022
Characteristic
Share of respondents
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Content Marketing Institute. (October 19, 2022). Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022." Chart. October 19, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. (2022). Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of B2b Marketers with a Documented Content Marketing Strategy Worldwide from 2017 to 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute, Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022 Statista, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/ (last visited July 13, 2024)
Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022 [Graph], Content Marketing Institute, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/