This statistic contains data on the digital advertising expenditure in the Middle East and Africa fin 2015 with a forecast until 2020. In 2017, the spend is expected to reach 3.8 billion U.S. dollars. The entire Middle East and Africa ad market was estimated at 23.1 billion U.S. dollars in 2016 and is expected to grow by five percent in 2017.
Digital advertising spending in the Middle East and Africa from 2015 to 2020
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
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eMarketer. (October 15, 2016). Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/237972/online-advertising-spending-in-middle-east-and-africa/
eMarketer. "Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) ." Chart. October 15, 2016. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/237972/online-advertising-spending-in-middle-east-and-africa/
eMarketer. (2016). Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/237972/online-advertising-spending-in-middle-east-and-africa/
eMarketer. "Digital Advertising Spending in The Middle East and Africa from 2015 to 2020 (in Billion U.S. Dollars) ." Statista, Statista Inc., 15 Oct 2016, https://www.statista.com/statistics/237972/online-advertising-spending-in-middle-east-and-africa/
eMarketer, Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237972/online-advertising-spending-in-middle-east-and-africa/ (last visited July 13, 2024)
Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) [Graph], eMarketer, October 15, 2016. [Online]. Available: https://www.statista.com/statistics/237972/online-advertising-spending-in-middle-east-and-africa/