A survey conducted between December 2023 and January 2024 found that 56 percent of high-value mobile gaming spenders in the United States and Canada spent money in-game to buy in-game currency or gems. Cosmetics or skins were the least popular in-app purchases across all spending cohorts.
Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024
Characteristic
High-value spenders
Mid-value spenders
Low-value spenders
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Mistplay. (March 25, 2024). Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved July 07, 2024, from https://www.statista.com/statistics/1463190/us-canada-mobile-gaming-top-iap-types/
Mistplay. "Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed July 07, 2024. https://www.statista.com/statistics/1463190/us-canada-mobile-gaming-top-iap-types/
Mistplay. (2024). Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: July 07, 2024. https://www.statista.com/statistics/1463190/us-canada-mobile-gaming-top-iap-types/
Mistplay. "Most Popular Types of In-app Purchases According to Mobile Gaming Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1463190/us-canada-mobile-gaming-top-iap-types/
Mistplay, Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1463190/us-canada-mobile-gaming-top-iap-types/ (last visited July 07, 2024)
Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1463190/us-canada-mobile-gaming-top-iap-types/