In the first quarter of 2023, lifestyle apps, which included dating apps and health apps, had the highest retention rate after 30 days from the initial installation. In comparison, food and drink apps reported a retention rate of around four percent after one month from the initial download. Among all app categories analyzed, global retention after three days from install presented a rate of 17 percent.
Mobile app retention rate worldwide in 1st quarter 2023, by category
Characteristic
All apps
Gaming
Fintech
E-commerce
Lifestyle
Food and drink
Travel
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adjust. (January 10, 2024). Mobile app retention rate worldwide in 1st quarter 2023, by category [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1441141/app-retention-rate-by-category/
adjust. "Mobile app retention rate worldwide in 1st quarter 2023, by category." Chart. January 10, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1441141/app-retention-rate-by-category/
adjust. (2024). Mobile app retention rate worldwide in 1st quarter 2023, by category. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1441141/app-retention-rate-by-category/
adjust. "Mobile App Retention Rate Worldwide in 1st Quarter 2023, by Category." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1441141/app-retention-rate-by-category/
adjust, Mobile app retention rate worldwide in 1st quarter 2023, by category Statista, https://www.statista.com/statistics/1441141/app-retention-rate-by-category/ (last visited July 13, 2024)
Mobile app retention rate worldwide in 1st quarter 2023, by category [Graph], adjust, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1441141/app-retention-rate-by-category/