As of May 2023, the mobile app version of popular first-person shooter Call of Duty used 10 of the data points they collected to track their iOS users, as well as collecting 17 data points connected to the user's identity. Facebook, which was identified as the most data-hungry app among all the mobile social media, used seven of its 32 collected data points to track users. Dating app Bumble collected 22 data points collected to the users' identity, as well as four data points to track users activity.
Collected data points among the most data-hungry iOS apps worldwide as of May 2023, by type
Characteristic
Data used to track the user
Data linked to the user's identity
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iOS apps only, analysis of 100 apps across 10 app categories
Supplementary notes
According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."
The source defines "data-hungry" apps:"if they collect more than the avg. data points and use the majority (>90%) of data to track the user, or the majority of collected data points are linked to user identity."
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SurfShark. (December 27, 2023). Collected data points among the most data-hungry iOS apps worldwide as of May 2023, by type [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1440864/data-collection-most-ios-apps-by-type/
SurfShark. "Collected data points among the most data-hungry iOS apps worldwide as of May 2023, by type." Chart. December 27, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1440864/data-collection-most-ios-apps-by-type/
SurfShark. (2023). Collected data points among the most data-hungry iOS apps worldwide as of May 2023, by type. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1440864/data-collection-most-ios-apps-by-type/
SurfShark. "Collected Data Points among The Most Data-hungry Ios Apps Worldwide as of May 2023, by Type." Statista, Statista Inc., 27 Dec 2023, https://www.statista.com/statistics/1440864/data-collection-most-ios-apps-by-type/
SurfShark, Collected data points among the most data-hungry iOS apps worldwide as of May 2023, by type Statista, https://www.statista.com/statistics/1440864/data-collection-most-ios-apps-by-type/ (last visited July 13, 2024)
Collected data points among the most data-hungry iOS apps worldwide as of May 2023, by type [Graph], SurfShark, December 27, 2023. [Online]. Available: https://www.statista.com/statistics/1440864/data-collection-most-ios-apps-by-type/
