Elements found in global TikTok videos 2022-2023

Published by Laura Ceci, Nov 14, 2023
In 2023, TikTok videos presented on average almost two emojis, while in 2022, the number of emojis per TikTok video was 1.42 on average. Descriptions appeared to have become longer in 2023, with videos spotting on average 26 words, compared to the 21 words per video on average in 2022. The number of hashtags used to facilitate video search on the platform remained at around 6.7 in the last examined year.

Number of graphic and search elements per TikTok video published worldwide in 2022 and 2023

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Release date

March 2023

Region

Worldwide

Survey time period

2022 and 2023

Special properties

standard posting frequency is three videos weekly

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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Topics

Online video content creatorsOnline video usage in the United StatesYouTubeInfluencer marketing worldwideTikTok
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