Top sources for beauty product inspiration online worldwide 2023

Published by
L. Yltävä,
Feb 26, 2024
In 2023, the majority of global respondents, at 40 percent, said they preferred to find their inspiration for beauty product purchases on online marketplaces. Nearly one in five consumers admitted that they prefer browsing brand websites instead. Similarly, around 16 percent of respondents preferred social media channels and retailer sites.

Leading sources for inspiration to buy beauty products online worldwide in 2023

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Release date

June 2023

Region

Worldwide

Survey time period

April 6 to 20, 2023

Number of respondents

31,647 respondents

Method of interview

Online survey

Supplementary notes

The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.

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Statistics on " Beauty and personal care e-commerce worldwide "

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Market overview

5

Leading markets

8

Leading players

5

Online shopping

7

Consumer behavior

8

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Topics

Beauty and personal care e-commerce worldwideCelebrity beauty brandsCVS HealthAlibaba GroupBeauty and personal care e-commerce in the United States
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