According to the results of a survey carried out in the first quarter of 2023, nearly six in ten U.S. shoppers aged 18 to 26 looked for product information on Amazon, while 43 percent preferred Walmart.com. Social networks also played an important role in pre-purchase search, with TikTok and YouTube being the most used platforms for this purpose.
Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023
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Insider Intelligence. (June 14, 2023). Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1406013/gen-z-online-platforms-for-product-research-usa/
Insider Intelligence. "Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023." Chart. June 14, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1406013/gen-z-online-platforms-for-product-research-usa/
Insider Intelligence. (2023). Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1406013/gen-z-online-platforms-for-product-research-usa/
Insider Intelligence. "Leading Online Platforms for Product Research among Generation Z in The United States in 1st Quarter 2023." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1406013/gen-z-online-platforms-for-product-research-usa/
Insider Intelligence, Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023 Statista, https://www.statista.com/statistics/1406013/gen-z-online-platforms-for-product-research-usa/ (last visited July 13, 2024)
Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023 [Graph], Insider Intelligence, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1406013/gen-z-online-platforms-for-product-research-usa/