According to a survey conducted among gamers in the United States in August 2022, 34.1 percent of respondents said they found intrinsic ads effective. This was followed by 27.2 percent of respondents citing interstitial ads.
Most effective in-game ad types according to gamers in the United States as of August 2022
Characteristic
Share of respondents
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Frameplay. (November 1, 2022). Most effective in-game ad types according to gamers in the United States as of August 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1387224/most-effective-in-game-ad-types-us/
Frameplay. "Most effective in-game ad types according to gamers in the United States as of August 2022 ." Chart. November 1, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1387224/most-effective-in-game-ad-types-us/
Frameplay. (2022). Most effective in-game ad types according to gamers in the United States as of August 2022 . Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1387224/most-effective-in-game-ad-types-us/
Frameplay. "Most Effective In-game Ad Types According to Gamers in The United States as of August 2022 ." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1387224/most-effective-in-game-ad-types-us/
Frameplay, Most effective in-game ad types according to gamers in the United States as of August 2022 Statista, https://www.statista.com/statistics/1387224/most-effective-in-game-ad-types-us/ (last visited July 13, 2024)
Most effective in-game ad types according to gamers in the United States as of August 2022 [Graph], Frameplay, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1387224/most-effective-in-game-ad-types-us/