A 2022 survey conducted in the United States found that 73 percent of male Generation Z respondents were using Meta's Instagram. Additionally, 80 percent of female Gen Z social media users in the U.S. were using the app.
Share of Generation Z in the United States who use Instagram as of November 2022, by gender
Characteristic
Use Instagram
Do not use Instagram
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Morning Consult. (December 12, 2022). Share of Generation Z in the United States who use Instagram as of November 2022, by gender [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1385585/us-gen-z-instagram-usage-by-gender/
Morning Consult. "Share of Generation Z in the United States who use Instagram as of November 2022, by gender." Chart. December 12, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1385585/us-gen-z-instagram-usage-by-gender/
Morning Consult. (2022). Share of Generation Z in the United States who use Instagram as of November 2022, by gender. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1385585/us-gen-z-instagram-usage-by-gender/
Morning Consult. "Share of Generation Z in The United States Who Use Instagram as of November 2022, by Gender." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1385585/us-gen-z-instagram-usage-by-gender/
Morning Consult, Share of Generation Z in the United States who use Instagram as of November 2022, by gender Statista, https://www.statista.com/statistics/1385585/us-gen-z-instagram-usage-by-gender/ (last visited July 13, 2024)
Share of Generation Z in the United States who use Instagram as of November 2022, by gender [Graph], Morning Consult, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1385585/us-gen-z-instagram-usage-by-gender/