Free trial strategies within subscription apps 2024

Approach to free trial periods among mobile paid subscription apps worldwide as of January 2024

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Source

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Release date

January 2024

Region

Worldwide

Survey time period

as of January 2024

Special properties

30,000 mobile subscirption apps using the source's in-app subscription SDK, wider industy metrics may vary

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

The source defines the strategies as follow:
"Always Trial Strategy: Apps that always provide trials across products.
Sometimes Trial Strategy: Apps that offer trials intermittently or for select products only."

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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